Promoting informative content: how to benefit from the growth of e-learning

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You only have to take a glance around you when you’re on the bus or sitting enjoying a coffee at a cafe to see that everyone is glued to their phones, but did you know that 80% of the time spent using digital devices is devoted to searching for information? 

E-learning is a trend that is gathering pace, and if you have skills or knowledge to impart, you could benefit from the growth of online learning. Most people spend around 6 hours per day on a digital device, and the infographic highlights the impact of using notifications to promote informative content and e-learning products. There’s a dazzling array of content available, and more and more people and companies are generating an income through enabling web users to access insightful, educational content. 

As you can see from the infographic, designing and implementing targeted marketing strategies can increase conversion rates to 10%. Using notifications enables people to discover more about products, to access new additions to an existing range or to try a product for size via free trials or promo deals. The graphic also outlines opportunities to benefit from outsourcing marketing using platforms and companies like eLearning Industry. 

When planning a strategy, it’s important to learn about the target market and to focus on areas of growth. Use your skills, play to your strengths, and find out more about the kind of content your audience wants to access and consume. 

E-learning offers incredible opportunities for web users to learn on the go and access specific products that cover a huge range of subjects and fields, but it also presents a chance for those who have knowledge to set up a potentially lucrative sideline.

Infographic Designed By The Power of eLearning Industry's Browser Notifications Infographic 2019 Edition