I've been shopping at H&M for over two decades now and it's always been one of my favourite go-to High Street brands.  If you shop there too, then it's worth signing up to their membership scheme to save money.

H&M membership is free to join and gives you access to a points-based rewards system, exclusive member offers, free delivery perks and more. If you shop at H&M regularly - whether for clothing, homeware or beauty - it's worth setting up an account and making sure you're earning points on every purchase.

Here's a full breakdown of how H&M membership works in 2026, what benefits you get at each tier, and how to make the most of it.

Is H&M membership free?

Yes - H&M membership is completely free to join. There are two tiers: Core (the standard membership level) and Plus (unlocked when you earn 300 points within the qualification period). Both are free - you don't pay anything to join or to move up to Plus.

How to join H&M membership

You can sign up directly on the H&M website or app. If a friend refers you, use their referral link to sign up - they'll earn 50 points when you complete your first purchase, and you get your account set up ready to start earning straight away.

👉 Sign up to H&M membership using my referral link

How the H&M points system works

H&M uses a straightforward points system. You earn points by shopping and completing certain actions, and once you reach 150 points you receive a £3 bonus voucher to use on a future purchase.

Ways to earn points:

• 1 point for every £1 spent
• 20 points for completing your membership profile
• 20 points for garment collecting in-store (dropping off old clothes for recycling)
• 3 points for bringing your own bag when shopping in-store
• 50 points when a friend you refer completes their first purchase

Points add up quickly if you shop regularly. A £150 spend earns 150 points and unlocks a £3 voucher automatically. The garment collecting bonus is worth noting if you regularly clear out clothing - it's a nice way to earn points while being more eco-friendly at the same time.

Core member benefits

As a standard Core member you get access to:

• Free delivery on orders over £40
• Free delivery on your first purchase as a new member
• £3 bonus voucher for every 150 points earned
• Exclusive member offers
• Digital receipts
• Partner promotions
• Exclusive event invites
• Pre-access to special collections
• Klarna Pay Now or Later at checkout

The free delivery threshold is £40 for Core members. If you tend to make smaller orders it's worth either waiting until you've got enough in your basket or aiming for Plus tier where delivery benefits improve further.

Plus member benefits

Plus membership is unlocked when you earn 300 points within the qualification period. In addition to all Core benefits, Plus members get:

• 15% off as a welcome to Plus offer
• Pre-access to selected deals
• Exclusive experiences

The 15% welcome to Plus offer is a decent reward for reaching the tier - worth saving for a larger purchase to make the most of it.

H&M refer a friend

Once you're a member, you can invite friends to join H&M membership and earn 50 points for each friend who completes their first purchase. 50 points is a third of the way to a £3 voucher, so if you refer a few friends it adds up.

Friends must be in the same country as you to use your referral link.

👉  Use my H&M referral link to sign up

Is H&M membership worth it?

Yes - it costs nothing to join and you earn rewards on spending you'd be doing anyway. The points system is simple and the £3 vouchers add up over time if you shop regularly. The garment recycling bonus is a genuine extra if you're in the habit of clearing out old clothes rather than sending them to landfill.

The Plus tier adds meaningful value too - the 15% welcome offer alone makes hitting 300 points worth working towards if H&M is somewhere you shop regularly.

If you want to stack savings further, using a cashback site like TopCashback alongside your H&M membership means you can earn cashback on purchases at the same time as collecting points. And for more ways to save on clothing, how to invest in clothes and save money on your wardrobe has some practical ideas on shopping smarter.

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Before you go...

If you enjoy collecting points and earning rewards, my best refer a friend schemes in the UK covers loads more ways to earn free money and rewards from brands you already use. And for a full list of sign-up bonuses and free money offers, my free money UK guide has 30+ current offers worth over £600 in total.