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Category: Blogging

  1. The Missing Piece To Your Business Success

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    Being a freelancer is a leap of faith, that sometimes rapidly transforms into an incredible success. However, more often than not, being a freelancer is filled with stress and everyday struggle as you try to make it work. Would you be surprised to know that more than half of all freelancers choose to give up their independent career and go back to a normal day-to-day office job because they can’t handle the pressure of running a small business?

    It would be unfair to mock them. The freelancing life demands, indeed, a lot of work. It doesn’t matter if you’re an expert in your sector. When you run your own business, you need to have a strong understanding of marketing, branding, and business management. Freelancers are not just very talented and motivated individuals. They are experts at multitasking to maintain their business! From finishing a project for a client to monitoring your brand online, you need to uncover the secret to freelancing success.

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    Business acumen to convince buyers and investors

    Freelancers are in a difficult position, as they need to be good enough to compete against professional companies about specific skills, but they also have to maintain a professional presence despite running a one-person business. Ultimately, you need to know how to manage a company, which implies either previous experience, or relevant studies – such as masters in business management – or even both. Your customers, and your potential investors will be expecting you to provide the same level of information and managed processes as any other company.

    A strong marketing strategy to grow

    If you’ve never worked with online marketing before, you can’t maintain a freelancing career without understanding how to make digital marketing work for you. Thankfully, there is a variety of free or low-cost online tools that can provide you with the necessary customer data to create a targeted strategy. For instance, using Google Analytics can help to identify behavioural patterns, such as which social media platform performs work best for you or whether your web visitors are local, national or international users. Knowing who you are trying to sell to makes it easier to design the best messaging to engage with your audience. Additionally, using digital data collecting tools can also give you precious indications about budget management. For instance, if nobody comes through paid advertisement, you know you are wasting money on this strategy.

    A brand experience your customers won’t forget

    Do you know what successful businesses have in common?. They have created a brand experience. You can learn from the big companies, such as Disney, that a great experience is priceless. Indeed, the decor plays a significant part in setting the mood, however as not all businesses have a physical site, it not always a valid element. However, the interactions with the various members of the staff need to convey the same excitement that the visitor feels. In other words, your behaviour, the way you interact with customers and the way you deal with queries and issues are just as much part of your brand image as your logo or your web design.

    The bottom line is that to succeed as a freelancer; you need to think like a big company. You need the business knowledge, the strategic approach and the engaging experience of giants, with the personal touch that only small companies and independent entrepreneurs can create.

    More great business, blog and marketing posts:
    Basic SEO boosting tips for your lifestyle blog
    Why digital marketing skills are essential today
    How small businesses can use the internet effectively
    7 tips for a successful small business
    Why your small business needs an online presence
    The Ultimate Marketing Strategy to Give Your Business a Boost

    The Missing Piece To Your Business Success

    Collab

  2. Basic SEO boosting tips for your lifestyle blog

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    Search engine optimisation, otherwise known as SEO, is a phrase that is thrown around a lot in the digital marketing world. As a blogger, it is important to make sure you are optimising your content for increased SEO. Poor SEO will result in poor visibility online, and in return, a poor audience. If you are serious about wanting your lifestyle blog to succeed, you need to make sure you are clued up on what SEO is, how it works, and how you can create the best possible content to boost your online presence.

    SEO boosting tips for your lifestyle blog - scrabble image

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    Be an expert in your field

    Every blog has its own niche, something that makes it unique and stands out from the crowd, and you need to build on this with each post. It isn’t possible to be an expert in everything, but you should be an expert in your chosen field. Choose your top 5 subjects that you want to blog about, and be known for, and then stick with them. Once you have these, you can focus on writing relevant and unique content a few times a month; this will have a real impact on your SEO and target the right audience for your niche. Google will rank articles that are topically relevant significantly higher than content that doesn’t provide a singular focus.

    Write for your audience

    All of your content should be written for your specific audience, and real-life people, not web crawlers. Some bloggers get too involved in writing content that will be picked up by search engines and end up writing posts that are poor quality and hard to read. You should write with search engines in mind by including relevant keywords, but you also need to write content that is engaging enough for people to read, and even more importantly, share your content. The larger the audience for your blog, the higher you will rank online, so aim to write compelling articles that inform, inspire and entertain your readers.

    SEO boosting tips for your lifestyle blog

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    Post regularly

    Make sure you are posting relevant content regularly, to help establish your blog as a leader in your field. It is recommended to post between 10 and 15 blogs a month, to create a content schedule and plan what topics you are going to post about and when. It will keep your organised and help you to schedule your time more efficiently. Check out this guide for creating a blog schedule.

    Posting that often may feel like a big commitment, but the results will speak for themselves. If it is too much for you to handle alone, invest in a good copywriter to help you out in producing high-quality blogs on a regular basis.

    Carefully place keywords

    Once you have written an engaging and high-quality blog or article that your readers are sure to love, it is time to look at it again to make sure it is optimised to crawlers to pick it up. This is achieved by proper keyword placement. Ideally, you should include your keywords in the post title, sub-headings and at other various points throughout the content. It is important to space them out as much as possible to avoid sounding repetitive and giving your readers a poor experience. You should also include your keywords in any images that are complimenting your blog. Add keywords to your image file names and also the alt text. Visit this website for more tips on using keywords to improve your SEO.

    These are just a few ways to get started on optimising your content for SEO and building your audience online. For more help on improving your lifestyle blog's online presence, check this agency out.

     

    More fab blog posts:
    Why digital marketing skills are essential today
    How small businesses can use the internet effectively
    7 tips for a successful small business
    Why your small business needs an online presence
    The Ultimate Marketing Strategy to Give Your Business a Boost

     

     Basic SEO boosting tips for your lifestyle blog

  3. Why digital marketing skills are essential today

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    As a small business owner and freelance blogger, digital marketing skills are crucial for me to be successful.  They are also more important than ever for most industries to be able to survive in an online world and ever increasing technology era.  Luckily basic skills can be self-taught in many instances thanks to the internet, but for a speedier and more comprehensive understanding then digital marketing courses are easy to access.  Such skills can be applied to a wide range of industries so are somewhat universal.  Perhaps taking a course and gaining a recognisable qualification could be the first step to a brand new exciting career!

    Everything that happens nowadays pretty much happens online.  From clothes to groceries shopping, booking holidays and travel arrangement such as flights and car hire, watching TV, buying movies and music, we’re moving online for everything.  We can even arrange quotes for services online, hire builders, have a counselling session or visit a doctor.  The possibilities online, it would seem, are endless.  It’s no wonder we’re referred to as the digital age.

    It doesn’t matter whether you’re a small business owner, freelance blogger, want to run a B&B, work for someone else or are the CEO of a ginormous company; all these positions require some digital marketing knowledge in order to run a thriving business or be a successful employee.  Digital marketing­ is taking over traditional advertising so everyone needs to be on-board and learn some skills.

    Here are some of the reasons digital marketing skills are essential today:

    Why digital marketing skills are essential today

    To build relationships

    Even email is digital and there’s a way to go about it.  Using first names, unless a conversation is free flowing, properly signing off the email, being professional and polite is a must.  Many relationships with clients and business to business are now built digitally without ever meeting face to face or even knowing what the other person may look like.  It’s still as important as ever to communicate well, show your professionalism and personality if appropriate to build long lasting business beneficial relationships.  The most basic skill anyone should master is how to send an email effectively.

    To satisfy customer needs

    Customers are online and they expect you to be.  In this instant digital age people are more impatient than ever and expect fast responses.  Gone are the days of customer’s handwriting a letter of complaint and waiting for a response.  Nowadays they will be voicing their concerns instantly and publically on social media and they’ll expect you to respond sharpish.  You’ll need skills in setting up and maintaining social profiles to satisfy modern customer requirements with a digital customer service team or yourself if it’s a sole business.

    To build a good reputation

    Online reviews are everywhere and for a good reason.  We want to spend our money well and this means getting a quality product as well as the most affordable.  Online reviews and testimonials provide a reassurance to customers as well as an opportunity to promote your brand.  Let the reviews speak for themselves.  Integrate some review software into your website or use Trustpilot or similar to prove your standing.

    To exist

    If you’re not online then you probably don’t exist to most people.  Gone are the days of Yellow Pages (even though they are still posted through the door) for the vast majority of folk.  Online searches it is.  If you’re not online and marketing to the general public or your target audience, then you may as well not exist.  Town centres have slowly been dying out and online shopping is booming.  People prefer the convenience of ecommerce and you should be taking advantage of that.  Getting online and learning to market digitally is a must.

    To be found

    Learning digital SEO skills, even basic ones, will set you on the right path to be found on Google.  There are 1.3 billion websites on the internet today so you need to stand out from the crowd.  And that crowd is pretty big!  Your website is like a tiny needle in a ginormous haystack and it needs to be set up so it’s found.  A digital content marketing strategy will ensure you have fresh relevant content that your readers love and are optimised for online searches.

    To stay in the loop

    You’ll also want to be a bit digitally savvy to stay in the know and to understand what’s trending in your niche.  Continuous learning is required as new tools and platforms are released and digital marketing evolves.  This era certainly isn’t staying still and what worked last year may not work next year.  To keep up to date you’ll want to be researching your niche online, networking with other likeminded businesses and following consumer trends.

     

    Related blog posts

    How small businesses can use the internet effectively

    7 tips for a successful small business

    Why your small business needs an online presence

    The Ultimate Marketing Strategy to Give Your Business a Boost

    Why digital marketing skills are essential today

     

     

  4. Exactly what to do after publishing a blog post

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    Unless you are a supreme master of SEO, you’ll soon discover that there’s a lot more to running a successful blog than simply writing a blog post and hitting the publish button.  In 2013 there were apparently 152 million blogs on the internet and I can only imagine that number has risen exponentially over the past few years as blogging seems more popular than ever, both as a hobby and now a reputable career choice.

    Simply hitting enter once you’ve written a blog post isn’t going to cut it.  If you want eyes on your blog, then you need to shout about it from the rooftops and market yourself as best you can.  Here are the ways I market each blog post after hitting publish.

    How I promote my blog posts:

    Exactly what to do after publishing a blog post - promote market

    Schedule tweets with Social Oomph

    Social Oomph has been a lifesaver for my Twitter scheduling.  Before this discovery I would spend one hour a day scheduling that day’s content and creating tweets!  That’s a considerable amount of time over a week.  Adding evergreen blog posts and tweets to queues means my content can go out forever more on Twitter at the rate I set or I can even select an exact number of times a tweet is recurred.

    See also: How I save hours every week scheduling tweets with Social Oomph

    Post to my Pinterest boards

    I’ll always post each photo to my Pinterest boards.  I have a board specifically for my blog and then other boards of various topics I can repin posts to.  For the majority of my blog posts I’ll create a separate Pinterest image with both a photo from the blog post and the title included.

    Add to Tailwind Tribes

    Once I’ve pinned to my own Pinterest lifestyle blog board I’ll use Tailwind to schedule repins of the same image to my various relevant boards, so the content doesn’t all go out in one go.  I’ll then add each Pinterest image to relevant Tribes where other members of that Tribe can see it and may share it to their own Pinterest.  To reciprocate I’ll go to each Tribe and share other users pins to my boards.

    Share on Facebook groups

    Most Facebook blogging groups won’t let you share a link directly to the wall, which is fair enough as the feeds will just fill up with self-promotion, but some have dedicated threads where you can share away.  I share in three groups currently on their blog post share threads: Official UK Bloggers, UK Money Bloggers Private Group and Blogging Your Way to Riches.

    Add to Viral Content Bee

    Viral Content Bee is a platform where you can earn credits for sharing other users blog posts to your social channels.  You can then use these credits to upload your own blog posts where users can find and share yours.  Posts can be shared on Pinterest, StumbleUpon, Twitter and Facebook.

    Send a newsletter

    All my blog posts go out in a Mailchimp newsletter as an RSS campaign.  This is automatic so I don’t need to worry about doing anything.  Any new posts will go out at 8pm every evening.  This is how I love to read my favourite bloggers blog posts, by receiving them in my inbox to read at my leisure instead of remembering to check their blogs every day.  Sign up to my blog newsletter here!

    That’s everything I do currently, but I was certain there would be more ways I don’t yet utilise so I asked the blogging community for their ideas too.

    Suggestions from other bloggers:

    Exactly what to do after publishing a blog post

    Linkys

    Add your recent post to a relevant blog 'link-up' to promote new readers, comments and sharing, plus multiple retweet opportunities. www.mummyswaisted.co.uk

    Instagram

    I talk about it or screenshot each new post for my Insta stories. https://falcondalelife.com

    StumbleUpon & Reddit

    I have found StumbleUpon and Reddit great for driving traffic back to my blog. But be careful to share and stumble 80% other people's stuff or they'll block you for being spammy. www.craftwithcartwright.co.uk

    More blogging blog posts:

    By bloggers, for bloggers: How to take great photos for your blog
    Things bloggers wish they knew before starting a blog
    Things I sacrifice to be a freelance blogger
    Why I publish income reports (and how much I really work on my blog)
    The top 3 ways I made money from home in 2017
    4 ways to make money from your blog without Google ads 
    4 ways to find paid blog opportunities
    How I save hours every week scheduling tweets with Social Oomph
    4 ways to improve your domain authority (DA)

    Exactly what to do after publishing a blog post

  5. Things bloggers wish they knew before starting a blog

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    New bloggers, learn from our mistakes!

    My story into blogging is a lot different to most.  Many people set up a blog with the aim of being a blogger or nowadays most bloggers start out with a business plan.  In recent years it has become totally possible to monetize a blog or website and it’s now my main source of income.  I never started this way though.  I originally had an online store with a blog.  I didn’t use the blog at first, but to create more content and with the aim of generating more sales and traffic, I started blogging.  It was a business blog at first, but then I fell in love with blogging and it quickly took over.  Now I have a blog with a small store!  The tables have turned.

    Here are some of the things I wish I’d known or done differently when starting my blog:

    Things bloggers wish they knew before starting a blog

    To choose a great blog name

    If I had started my blog from scratch with its sole purpose of being a blog, then I’d definitely have done things differently!  For a start I wouldn’t be called Lylia Rose!  That was the name of my Etsy shop and it was never meant to be a blog.  It doesn’t mean much as a blog name, it was only meant to be a pretty name for a handmade card shop in the very beginning.  I guess then I wish I’d known it would turn into a blog and then I’d have picked a more meaningful name for what I blog about.  I’ve considered changing it, but it would really mess up my website stats and scores, so the thought terrifies me.  Plus having had the same name for five years means people know it’s me.

    It can be a career

    I also wish I knew I could make money from blogging and it was a serious option for a career.  I had no idea so didn’t monetise or see my blog as a business for three years.  If only I’d known sooner I could have focussed more on my blog and gone full time a lot sooner, not having to work the early morning or evening jobs I did for a few years once I had children.  Along with that is if only I’d known to value myself and my time.  When I did monetize I accepted ridiculous amounts and low value products in exchange for vast amounts of my time and effort.

    Related
    The top 3 ways I made money from home in 2017
    Make money from your blog with Awin affiliate marketing

    Research the basics

    I’m learning so much about blogging even now, five years in, and I wish I’d known more at the start.  Like how Google doesn’t crawl articles less than 300 words, 500 is better to aim for and over 1000 is even better.  Lots of my articles in the beginning were less than 300 words so they weren’t doing anything to drive traffic to my website like I’d assumed they would!  Plus they were terribly written.  That’s fine in a way, it takes time to find your writing style and get into a blogging flow, but I wish I hadn’t just churned out crappy posts for the sake of it.

    Related 4 ways to improve your domain authority (DA)

    Be yourself

    Being true to myself is something I also wish I’d have done.  I had no idea what to blog about in the early days and so tried to be a fashion outfit type blogger and beauty blogger reviewing anything and everything I was using.  I wasn’t overly passionate about it, but hadn’t seen many blogs aside from this type so assumed it was what I had to blog about.  It wasn’t at all and I found it so much easier to write when I started writing about things applicable to my lifestyle and passions.

    Don’t rely on one social media

    I used to rely on Facebook, but I fell out with it years ago when they made lots of changes.  I mainly used it for when I had my shop, but it can relate to the blog too.  I’d built up thousands of followers, but as soon as they made algorithm changes only a teeny tiny percentage saw my Facebook updates.  I then moved to Twitter and pretty much did the same!  My advice to myself would be to set up a few social medias and don’t concentrate purely on one.  If they disappear tomorrow or make changes then all that effort won’t be worth it.

    Related Why I gave up on my Facebook business page and deleted it

    Start an email list

    With that said, it’s definitely better to have an email list.  I’ve not had one from the beginning and that was a big mistake.  It’s best to start getting subscribers as soon as the blog starts to ensure the loyal readers receive your blog posts even when social media won’t show them to them.

    What other bloggers wish they knew

    It’s definitely OK to make mistakes, it’s how we learn.  I’m also a big believer in just getting started and then figuring it out as you go, if you can.  Too many people put off starting something for fear of the unknown and then never get started!  But if you have some time to learn things before you start then that’s a good idea.  Plus it’s great to learn from other people’s mistakes so you don’t make the same. 

    Here are some of the things other bloggers wish they knew or had done differently before starting a blog:

    I wish I had thought seriously about my blog name and chosen something that would be able to stay with me forever!  www.mummyandlissblog.com

    I wish I’d know that I didn’t have to hit publish after writing my first post! It would have been great to build up some prewritten content before going live.
    www.mommyandrory.com

    I wish I would have looked into blog names more. I discovered mine was really similar to another bloggers name and people found it confusing. I have just rebranded a couple of weeks ago. I also wish I would have been a bit more clued up on all the different social media platforms. X 
    https://serenelysam.com

    I wish I knew about SEO and wasn’t stuck going back through hundreds of blogs and pictures, writing descriptions! It would have been easier as I went along! Https://autismkidsontour.com

    Wish I'd known how essential promotion is to a blog. I used to naively paste my posts on FB and Twitter once live and leave it at that. Scheduling, Pinterest, stumbling all came much after I started my blog - wish I'd gone in head first from the start. www.talesfrommamaville.com

    I wish we’d known more about going self-hosted but we we’re so scared and just learning otherwise we didn’t wait for long and could have gone straight into self-hosting, also choosing name and niche. It’s very important to think long term just in case circumstances will change in the future that might needs changing blog name and category. www.epsandamy.co.uk

    I wish I hadn’t stressed so much over doing daily posts, it can cause writers block and make you fall out of love with blogging. www.mummycatnotes.com

    Things bloggers wish they knew before starting a blog