About Lylia Rose

What is the Lylia Rose Website

What is the Lylia Rose Website?

My name is Victoria, and I am the founder of the Lylia Rose money and lifestyle website, where I share genuine, tried-and-tested ways to make and save money, alongside real lifestyle content on family, home, healthy living, fashion and travel.

I love to write about things I've actually lived and done myself, and I'm passionate about. This is why the Lylia Rose website has a strong financial angle, covering everything from self-employment to managing family finances.

I love personal finance and managing our household budget and savings, but I'm not perfect with money. I take real risks too, like maxing out a mortgage to relocate to our dream location, or taking on loans to fund expensive purchases, and I'm always trying to save more and do better.

My own experience spans unmanageable debt in early adulthood, and having a shopping addiction, including a £17,500 debt crisis in my teenage years, right through to more manageable debt from what I'd call more responsible borrowing in my 30s and 40s, if it can even be called that. That journey is why financial stability became such a passion for me, and why I write about money practically and honestly, from someone who's genuinely been on both sides of it.

I started self-employment in 2012 with a handmade Etsy shop, called Lylia Rose, then created an online webstore with the same name. I started blogging in early 2013 to try to get more views to my online shop. I didn't know I could make money from blogging at first, but, unknown to me at the time, it would end up being the start of a full-time career online for me.

By January 2017 I'd earned a full-time wage from my online income for six months straight, so I finally handed in my notice for good, and my annual turnover has grown from £26,000 in that first full year to £99,000 by 2025.

I love saving money through cashback, and I love making money online and being self-employed, so when I write about side hustles or self-employment, I'm speaking from years of direct, ongoing experience.

I've also been the breadwinner for our family since 2019, so I understand the pressure of making enough money more than most people would. Not knowing how much I'll earn when I wake up each day adds a real financial pressure to life, exciting but also stressful in a way many employed people never have to grasp.

That's deepened my interest in personal finance and given me genuine highs and lows to share honestly on this website. My husband is also self-employed, so between us we have completely irregular income.

Between myself and my husband, we now have years of experience running digital marketing businesses, ecommerce websites, selling on handmade marketplaces, digital printables and local service businesses. That's why I can write authentically about such a wide range of side hustles, passion projects and ways to make money.

Together we genuinely live the working from home, self-employed, side hustle life, while raising a family, managing debt and unpredictable income, and tackling home improvement projects and a relocation along the way. We also try to squeeze in healthy living and an outdoors lifestyle by the coast.

Whatever you're here for, whether it's a specific side hustle, an honest app review, or just some real-life money and family content, you'll find a lot of genuine, tested tips rather than guesswork. I write from what's actually worked (and sometimes gone wrong) for us, so you can skip the trial and error and get straight to what's useful.

Below is a rundown of every category on the site, why I write about it, and links to some popular articles to get you started.

Lylia Rose UK Money Lifestyle Blog Personal Finance

Headshot of me from 2019 that I had taken for my website. It was the first and only time I ever had short hair.

Money

Money is the heart of this website, and it's the section with the most content by far.

Money

I love finding and sharing free money offers, and I try to save where I can. But I also believe some things are worth paying for, and I'll happily spend on quality when it's genuinely needed rather than always chasing the cheapest option.

Between us, my husband and I have earned around £7,000 through TopCashback alone over the past 10 years. I genuinely love cashback and I'm a real advocate for it.

While we do have debts, I've personally paid back every loan I've taken out ahead of schedule. We do use credit cards too, but mainly for the rewards, not for the actual credit.

We're a busy family of four, managing mortgages, family budgeting, and real highs and lows with our income along the way.

In this section you'll find lots of tips for saving money, making money, and even getting free money legitimately.

Start here:

See all Money posts here

Business

I've successfully worked from home and been self-employed since 2012, and I've earned up to £99,000 in a year by myself.

My husband is self-employed too, so between us we've set up home offices, navigated irregular income, and worked through every challenge that comes with running a business from home.

In this section you'll find practical, real-world tips on working for yourself and running a home-based business.

Start here:

See all Business posts here

Blogging

I started blogging since early 2013, and didn't know I could make money from it at first. Unknown to me at the time, it would end up being the start of a full-time career online for me.

In this section you'll find honest tips on blogging for money, from monetisation to SEO, based on what's actually worked for me.

Start here:

See all Blogging posts here

Deals

Who doesn't love a bargain or great deal? This section rounds up many of the best voucher codes, cashback deals and money-off tricks, including lots I've genuinely tested and recommend.

Start here:

See all Deals posts here

Matched Betting

Matched betting was one of the first serious side hustles I made money from online, earning £5,685 over 26 months, and I documented my own results in detail in a matched betting blog as I learned it, including exactly how much I made each month.

In this section you'll find an honest breakdown of how matched betting actually works, and what you can realistically expect to earn.

Start here:

See all Matched Betting posts here

Income Reports

For several years I published detailed income reports, showing exactly how I made money online and from home. Since 2021 I've moved away from yearly reports since they became repetitive, but I still share the latest turnover figures on my homepage, and the online business has kept growing every year since.

The full run of reports:

Since then, my turnover has continued to grow year on year: £56,000 in 2022, £62,000 in 2023, £69,000 in 2024, and £99,000 in 2025, each with a 90-95% profit margin.

See all Income Report posts here

Lifestyle

Alongside money, I write about the rest of life too, including many other topics I'm passionate about such as healthy living and travel. These often have a financial twist too, since they relate so closely to our personal finances.

Family and Lifestyle

I'm a mum to a daughter and a son, and a wife too, happily married and raising our family while self-employed and working from home the whole time.

This section covers real family life, relationships and family finances, from managing money as a couple to teaching kids about it.

Start here:

See all Family and Lifestyle posts here

Home and Garden

Our first house together was a 1960s semi we transformed with years of DIY, doing most of the work ourselves. We only lived there for seven years, but our hard work and modernisation paid off as we sold it for 78% more than we paid for it.

We relocated in 2021 and have spent the years since completely redoing our new home and garden, always with a new project on the go. This section covers everything we've genuinely learned along the way, including real costs.

In this section you'll find real home improvement stories, honest costs and practical tips from our own renovations.

Start here:

See all Home and Garden posts here

Healthy Living

I'm genuinely passionate about healthy living and follow a vegan, plant-based diet myself. I write about it here mainly through a money lens, since my deeper wellness content lives over at Healthy Vix.

I also believe some things related to healthy living are genuinely worth paying for, like organic food.

Start here:

See all Healthy Living posts here

Eco Friendly

Being eco-friendly and saving money often go hand in hand, and I've become more conscious of this over the years. This section covers simple, practical swaps rather than anything preachy.

In this section you'll find simple, budget-friendly ways to live more sustainably.

Start here:

See all Eco Friendly posts here

Beauty

I love natural, eco-friendly beauty in particular, only using products I'm genuinely happy putting on my skin and on the environment.

In this section you'll find natural, eco-friendly beauty tips and honest product reviews.

Start here:

See all Beauty posts here

Fashion

Looking good doesn't have to mean overspending. This section is all about building a great wardrobe on a sensible, sustainable budget.

In this section you'll find budget-friendly, sustainable fashion tips.

Start here:

See all Fashion posts here

Travel

Our full holiday reviews and travel diaries now live on my dedicated travel website, Travel Vixta. Here on Lylia Rose, I focus on the money side of travel, from car hire and insurance to budget-friendly trips.

In this section you'll find practical ways to save money on holidays and travel.

Start here:

See all Travel posts here

Reviews

In this section you'll find many honest, hands-on reviews of products and services I've actually tried.

Start here:

See all Reviews posts here

Train Track Braces Experience

A slightly different category. I documented my full journey getting adult braces, month by month, since I couldn't find much honest, detailed content on this when I was researching it myself.

In this section you'll find an honest, real-time record of what adult braces actually involve, and how much they cost.

Start here:

See all Train Track Braces posts here

Lylia Rose UK Money Lifestyle Blog Personal Finance

Whatever brought you here, I hope you find something useful. If you want to see more of my story, read how Lylia Rose began or check out the Lylia Rose homepage for my story and links to recommended content.

Thanks for stopping by my little corner of the internet,

Victoria

Founder of LyliaRose.com
Established 2013.

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