So your blog’s not showing up on Google, before you start blaming the algorithm, let's talk about the dynamic duo that can change your blogging game: SEO and content marketing.

What is SEO?

SEO (Search Engine Optimisation) is the strategy of tweaking your website so Google notices you. It's about using the right keywords, optimising your meta tags, and making sure your site loads fast enough to keep people interested and stop them bouncing. 

Content marketing: the missing piece of the puzzle

Content marketing isn't just about putting out blog posts regularly. It's about creating valuable, relevant, and consistent content that speaks to your audience's needs. It's entertainment and education that’s designed to lead to conversion and a loyal audience. Now more than ever Google is prioritising content that answers user’s questions.

How SEO and content marketing feed each other’s success

• Visibility and value: SEO gets your content in front of the right eyes, the quality of content keeps them reading. Using keyword research can help you find the terms that people are actually searching for, which can help you work out why your content isn’t finding its audience. There are plenty of online tools that help you find out what people are looking for, what questions they’re asking and this gives you the chance to be the hero.

• Engagement fuels SEO: Quality content keeps readers engaged and lowers bounce rate.. Building a solid backlink profile helps Google see that you know what you’re talking about. By creating content that answers questions you’ll appease your audience but you’ll also be seen as a source by other sites who will refer back to you, and Google will notice

• Build brand authority: Consistent, high-quality content establishes your brand as a trusted resource, boosting your SEO efforts. As mentioned above, you can become a source that others make reference to but the more people know your name the more they search for your name and that’ll win you points when it comes to how high you rank on the SERPs (search engine result pages).

• Comprehensive strategy: The end goal is almost always conversion, whatever that looks like. If you’re selling a product, providing a service or you just want people to sign up to your newsletter. If you haven’t employed SEO and content marketing as a part of your strategy then you’ll notice the difference when you do.

The bottom line

If you’re serious about increasing traffic, and why wouldn’t you be, then you can’t afford to not incorporate SEO tactics and quality content into your marketing strategy. There are plenty of case studies available that prove just how effective it can be.

Whether you’re trying to find your audience as a blogger or find customers selling your business or service, you can’t afford to let your content marketing efforts go to waste by not incorporating SEO.

Need Help?

There’s no shame in asking for help, especially when you might not even know where to start. Find an SEO agency that’ll offer you a free audit, and even if you choose to go your own way, you know what you’re dealing with.