44 Ways To Market Your Small Business
Congratulations. You have started a small business. Exciting times. But how are you going to let the world know your business exists?
Read on as we share not one, not two, but FOURTY FOUR ways to market your small business!
Here are 44 ways to market your small business
Are you a small business owner looking to boost your brand awareness and reach a wider audience? Starting a new business is one thing, but getting the word out there is a whole different challenge. No matter if you want to start a handyman business, setup a car dealership or a small fashion business at home, you will need ways to reach your target audience to promote your business and get customers!
The good news is, there are at least 44 ways to market your small business, and we've got them all covered in this post!
From creating a website and optimising it for SEO, to networking with other business owners and offering giveaways, we've got you covered. So, buckle up and get ready to take your small business to the next level!
TABLE OF CONTENTS
In this blog post we will explore exactly what these methods are and how to go about them:
Tell everyone you know about it
Start a website
Optimise your website for SEO
Hand out business cards
Advertise in local leaflets
Flyer your neighbourhood
Set up a Facebook business page
Join relevant Facebook groups
Use Facebook Marketplace
Set up a Twitter account
Join in with Twitter business networking hours
Pin your website to Pinterest
Show off your products on Instagram
Build your network on LinkedIn
Make the most of your store front
Add your listing to online business directories
Attend relevant networking events
Enter business competitions
Start an email newsletter
Share your business and its services in a blog
Post videos about your brand on YouTube
Reach out to journalists
Advertise on your car with a vinyl sticker
Have business details in your email signature
Set up Google My Business
Ask for reviews
Comment on blogs in your field
Donate a prize to a fundraiser
Use your own products
Work with bloggers
Hire an influencer
Offer a freebie
Give a loyalty discount
Speak at events
Respond to PR requests on Twitter
Sign up to HARO
Release an e-book
Start an e-course
Host a giveaway
Listen to your customers
Create a referral incentive
Stick up posters in local shops
Hire a stall at an event
Do a demo
1. Tell everyone you know about it
Word-of-mouth marketing is a powerful tool, and it all starts with telling everyone you know about your small business. Your family and friends may know people who are interested in your products or services, so it's important to make sure they're aware of what you have to offer.
Don't be afraid to bring up your business in conversations, and be enthusiastic about what you do. Encourage your friends and family to spread the word to their own networks, as well. You can even offer incentives, such as discounts or referral bonuses, to encourage them to promote your business.
By leveraging your personal connections and networks, you can quickly and easily expand your reach and attract new customers. Remember, the more people who know about your business, the more opportunities you have to grow and succeed.
2. Start a website
In today's digital age, it is essential to have a professional-looking website. It can help you connect with potential customers who are searching for products or services online. Most people look online whenever they want to buy something or need a service. They look for recommendations and do Google searches to browse various businesses and options.
Having a website is one of the most critical marketing tools for any small business. It provides a 24/7 online presence and is often the first point of contact with potential customers. A website allows you to showcase your products or services, share your story, and establish credibility and trust with your audience. It is an effective way to reach a wider audience beyond your immediate network, and to expand your reach to customers who may not have heard of your business before.
A well-designed website that is easy to navigate and mobile-friendly can help you stand out from competitors and attract new customers. It can also provide valuable insights into how visitors are interacting with your site, allowing you to make data-driven decisions and optimise your site for better performance.
In addition to showcasing your products and services, your website can also serve as a hub for other marketing efforts, such as social media, email marketing, and paid advertising. A website can help you increase your visibility in search engine results, making it easier for potential customers to find your business online.
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Proud small business owner postcard - Etsy
3. Optimise your website for SEO
Once you have a great looking website, it needs to be found. Learn some SEO skills and make sure your website stands a chance of being found on Google and other search engines. Search engine optimization (SEO) is an essential aspect of digital marketing that helps your website to rank higher in search engine results pages (SERPs).
Optimising your website for SEO involves using certain keywords, meta tags, descriptions, and other techniques to make your website more visible and appealing to search engines. By doing so, you increase the chances of your website being discovered by people who are searching for products or services related to your business.
It's important to keep up with the latest SEO trends and best practices to ensure your website stays relevant and competitive. The higher your website ranks in search results, the more likely people are to visit your website and potentially become customers.
4. Hand out business cards
One effective way to market your small business is to have business cards made and carry them with you at all times. You never know when you might meet someone who could benefit from your product or service. Your business card is a physical reminder of who you are and what you offer, and it can help to keep your business top of mind.
Hand them out whenever there is an opportunity, such as at networking events, meetings, or even when you strike up a conversation with someone who could be a potential customer or client. A well-designed business card with all your important contact details can make a lasting impression and help you stand out from your competitors.
Small business personalised business cards - Etsy
5. Advertise in local leaflets
Advertising in local leaflets is a great way to get your business noticed by people in your local area. Most households receive these leaflets and they are often kept for future reference. Keep an eye out for local leaflets and take note of the contact details for their marketing department. You can then get in touch with them to find out how to get your business listed.
Make sure to create an eye-catching advertisement that clearly conveys what your business does and why someone should choose you over your competitors. This is a great opportunity to reach potential customers who may not have heard of your business before and is especially important for any local-based businesses.
6. Flyer your neighbourhood
Flyering your neighbourhood is a cost-effective way to market your small business to local residents. You can create eye-catching flyers with engaging messages, and distribute them in areas where you think your target audience is likely to be. Consider printing flyers with a fast and affordable online service and dropping them off in your local area or the areas you wish to target.
You can also include flyers in your customer parcels if you sell items online. These flyers can contain discount codes or showcase your latest items, which can encourage customers to make repeat purchases and spread the word about your business to their friends and family. By using flyers as a part of your ecommerce marketing strategy, you can increase brand awareness, encourage repeat custom and attract more customers to your business.
7. Set up a Facebook business page
Creating a Facebook business page is a great way to establish an online presence for your small business. This platform has over 2 billion active users, making it a great way to reach potential customers.
To set up a Facebook business page, you'll need to have a personal Facebook account. Once you have that, you can create a page for your business and fill out all the relevant information, such as your business name, location, contact details, and a description of what your business does. You can also add photos and videos to your page to make it more engaging.
With a Facebook business page, you can post updates about your business, promote your products or services, and interact with your followers.
8. Join relevant Facebook groups
Joining Facebook groups related to your business or local area is a great way to interact with potential customers and promote your business. You can search for relevant groups by using keywords related to your business and location. Once you find the groups, join them and participate in conversations by providing helpful insights, answering questions, and sharing your expertise. This can help you build relationships and establish yourself as a valuable member of the community.
When relevant, you can also share information about your business and what you offer, but be careful not to come across as overly promotional. Focus on building relationships and providing value to the group, and the promotion will follow naturally.
9. Use Facebook Marketplace
Facebook Marketplace is a free and convenient platform for small businesses to advertise their products and services to a local audience. If you sell goods or products, then advertising them on Facebook Marketplace can help you reach a wider audience and increase your visibility. By listing your products on this platform, you can attract potential customers who are actively searching for what you offer. The best part is that Facebook Marketplace allows you to sell products directly to customers, which means you don't have to pay any commission fees or middlemen. It's a great way to build relationships with local customers and create a loyal customer base.
10. Set up a Twitter account
Having a Twitter account for your small business can help you reach a wider audience and promote your products or services. Create a professional-looking profile with your business details, such as your website and contact information.
Use your Twitter account to share promotional tweets, updates, and information about your business. Use relevant hashtags to increase your visibility and engage with your followers by responding to their tweets and questions.
Twitter can also be used to keep an eye on your competitors and get ideas for marketing strategies. Don't forget to link your Twitter account to your website and other social media accounts.
11. Join in with Twitter business networking hours
There are loads of Twitter networking hours locally and nationally. Find them and join in with any relevant to you and your business. Engage with others and promote yourself too!
Twitter networking hours are specific times of the day when people gather on Twitter to discuss topics related to their business or industry. These are great opportunities for small business owners to interact with others in their niche, expand their network, and promote their business.
To find relevant Twitter networking hours, you can search for hashtags related to your industry or location. For example, if you run a bakery in London, you could search for #LondonBakeryHour. You can also use tools like TweetDeck to monitor multiple hashtags and participate in conversations in real-time.
When joining a Twitter networking hour, make sure to engage with others and share valuable insights or advice. Avoid being overly promotional and focus on building relationships with other businesses in your industry.
12. Pin your website to Pinterest
Pinterest is a visual search engine and a great platform to promote your business visually. Set up a Pinterest account and create boards for your products or services.
Pin pages and blog posts from your website to your boards, as well as other related content that could be of interest to your target audience. Use engaging visuals and descriptive captions to catch users' attention and encourage them to click through to your website.
By having a presence on Pinterest, you can increase your brand awareness, drive traffic to your website, and potentially increase your sales.
13. Show off your products on Instagram
Instagram is a great platform for visually showcasing products. If you sell products, creating an Instagram account can help you reach a wider audience and build a strong brand identity.
By posting high-quality images of your products, you can attract potential customers and engage with existing ones. Instagram also allows you to use relevant hashtags to increase your reach and engage with your target audience.
Additionally, using Instagram Stories and Instagram Live can help you provide a more personal and behind-the-scenes look at your business, which can help build trust and loyalty with your audience.
Small business stickers - Etsy
14. Build your network on LinkedIn
LinkedIn is a professional networking platform that can be used to promote B2B services. It allows you to connect with potential clients, industry professionals, and like-minded individuals in your field.
Setting up a LinkedIn profile for your business, posting regular updates about your services and engaging with other users can help you expand your reach and generate leads. It can also be a great place to showcase your expertise and establish yourself as a thought leader in your industry.
15. Make the most of your store front
If you have a physical store for your business, it's important to make the most of your store front to attract customers. Even if your store is closed, a well-designed shop front can continue to advertise your business and make a great first impression. You can include your website details and contact information using shop front signs, so potential customers can easily get in touch with you.
If you sell goods, you can also display them well so that they can be seen in your window displays and attract customers even when you're closed. Make sure to include your opening times so customers know when to return. To make your window displays more attractive, you can use printed window decals to showcase special offers, advertise new product lines, and overall, boost your business. This is an effective way to draw the attention of potential customers and make them more likely to visit your store.
16. Add your listing to online business directories
Listing your business on online directories can help improve your online presence and make it easier for potential customers to find you. Yell is just one of the many online directories you can use to list your business details for free. Other directories include Google My Business, Bing Places, Yelp, and many more.
By creating a listing on these directories, you can provide important information about your business such as your business name, address, phone number, and website. You can also include a description of your products or services, photos, and customer reviews. This can help improve your online visibility and make it easier for potential customers to find you when they search online.
Small business owner jumper - Etsy
17. Attend relevant networking events
Attending business networking events can be a great way to build relationships with other business owners, establish new connections and gain valuable insights. Look for events that are relevant to your industry and attend regularly to build your network. You can find such events through social media, local business organisations, or even by asking other business owners in your community.
Don't forget to bring business cards with you and be prepared to introduce yourself and your business. Networking can take time and effort, but it can lead to long-term business relationships and opportunities.
18. Enter business competitions
Participating in business competitions can be a great way to increase your business's visibility and credibility. Winning an award can help you build trust with potential customers, and it can also give you a competitive edge over other businesses in your industry.
There are many business awards and competitions available both locally and nationally, so be sure to research and apply to those that are relevant to your business. Not only will this help you gain recognition, but it can also help you to network with other businesses and industry experts.
Additionally, some competitions offer cash prizes or other rewards, such as free business conferences via the Twitter SBS Theo Paphitis award, so it's always worth taking the time to apply.
19. Start an email newsletter
Starting an email newsletter is a great way to keep your customers updated and engaged with your business. It's also a cheap way to market your business. To do this, you can create a sign-up form on your website or social media pages, or ask customers to opt-in during checkout.
Once you have a list of subscribers, you can use an email marketing platform to design and send newsletters. Be sure to include interesting and relevant content, such as news about your business, promotions, and helpful tips or advice.
Remember to also include a clear call to action that encourages recipients to engage with your business, such as making a purchase or visiting your website.
Minding my own small business t-shirt - Etsy
20. Share your business and its services in a blog
Starting a blog can be a great way to showcase your expertise in your industry and to engage with potential customers. You can write articles that provide helpful tips and information related to your business or share insights into your industry. By creating valuable content, you can attract visitors to your website and establish your business as a thought leader.
You can also use your blog to share news and updates about your business, as well as promotions and special offers. To be effective, your blog should be updated regularly and should be optimised for search engines to help people find your content. Writing blog content may seem daunting at first, but here's a guide on how to write a 500 word article fast that breaks it down. You can also share your blog posts on social media to reach a wider audience.
21. Post videos about your brand on YouTube
Creating videos to promote your business on YouTube can be a powerful way to showcase your products or services. You can make how-to videos to demonstrate how to use your products, or talk about your business and what makes it unique.
In addition, you can include video testimonials from happy customers to add social proof and build trust with potential customers.
YouTube is the second largest search engine in the world, so having a presence on the platform can help you reach a wider audience and improve your search engine rankings. Just be sure to optimise your videos with relevant keywords, titles, and descriptions to ensure they're easily discoverable.
22. Reach out to journalists
Just launched? Got a special offer? Hosting a fundraiser? If you have a newsworthy event, promotion or update, don't be afraid to reach out to local reporters and journalists to help you share the story. Local media outlets are always on the lookout for new stories and it can be a great way to get some free publicity for your small business.
Consider crafting a well-written and concise press release outlining your news and sending it to relevant media outlets, along with a friendly follow-up phone call or email. With a bit of luck, your story could be picked up and featured in newspapers, radio or even television, providing your small business with some valuable exposure.
Small business queen mug -Etsy
23. Advertise on your car with a vinyl sticker
Having a personalised vinyl sticker on your car can be an effective way to advertise your business, especially if you drive frequently or park in high-traffic areas. You can get a professional-looking vinyl sticker made with your business name, logo, and website, and apply it to your car.
This way, your car becomes a moving billboard for your business, promoting your brand to a wider audience. You can also ask your friends and family if they would be willing to put a vinyl sticker on their cars to help spread the word about your business.
24. Have business details in your email signature
Including your business details in your email signature is a simple way to market your small business. Add your business website, social media links, and any current offers to your email footer. This way, every email you send can serve as a mini advertisement for your business. It is a subtle but effective way to keep your business top of mind for your contacts and promote your business without being intrusive.
If you're old school and using business stationery then you can include some business details for marketing and informational purposes on this too. Just avoid these things on your customised business letterheads to make them better.
25. Set up Google My Business
Set up Google My Business to increase your visibility on Google. Add your business to Google Maps so local customers can find you easily and see your business updates and reviews. This will also allow you to appear in Google's local pack, which can greatly improve your chances of being found by potential customers in your local area if you serve your local community.
26. Ask for reviews
Asking your customers for reviews and testimonials can be a great way to build trust and encourage others to use your business. You can ask for reviews and testimonials in a variety of ways, such as sending a follow-up email after a purchase, including a call-to-action in your email signature, or adding a feedback form to your website.
When you receive positive reviews or testimonials, you can use them to promote your business on your website and social media channels. You can also use them in your advertising and marketing materials to help build trust and credibility with potential customers.
It's important to note that you should always ask for honest feedback, and be prepared to respond to negative reviews in a professional and courteous manner. Responding to negative feedback in a constructive way can demonstrate that you are committed to providing excellent customer service and can help to mitigate any damage to your reputation.
Proud small business owner sticker - Etsy
27. Comment on blogs in your field
Don't forget to leave comments on relevant blogs in your industry. When you come across great advice online that is related to your business, take the time to share your thoughts and expertise.
Many blog comment forms allow you to include your website or social media profile, which can help drive traffic to your business. Additionally, leaving valuable comments can help you build relationships with other bloggers and potential customers in your industry.
28. Donate a prize to a fundraiser
Donating a service or product to a local charity fundraiser can be a great way to promote your business while also supporting a good cause. You can offer a free service or product as a prize in a raffle or auction, or simply donate it to the charity to be used in their fundraising efforts.
This can help raise awareness of your business and show that you are committed to supporting your local community. Plus, it's a great way to give back and make a positive impact on those in need. Many consumers like to use businesses that do social good, so it could help you gain new customers too.
29. Use your own products
IIf you make or sell a product, then wear or use it yourself. You are the best advocate for what you make and sell. When people see you using or wearing your product, it can create interest and generate buzz. It's a great way to showcase your product and demonstrate its quality and functionality. Plus, you can show potential customers how the product works and how it can benefit them.
Office wall art motivational quotes - Etsy
30. Work with bloggers
By working with bloggers, you can reach a wider audience and potentially gain new customers. You can reach out to bloggers and offer them your products or services for free in exchange for an honest review on their blog or social media channels.
In addition to reviews, you can also collaborate with bloggers to create sponsored content, such as sponsored blog posts or sponsored social media posts. This can be a great way to get your brand in front of a targeted audience and boost your SEO by including links back to your website.
Another option is to offer to write a guest post for a blogger in your niche. This can help position you as an expert in your field and give you exposure to the blogger's audience. Just make sure to follow their guidelines and offer valuable content that will be of interest to their readers.
Be prepared to pay bloggers for access to their time and resources. Many bloggers have spent years building up their websites and work on them extensively, so this should be valued, as well as their costs and admin time.
31. Hire an influencer
Collaborating with influencers on social media can be a great way to reach a wider audience and promote your products. Look for influencers who have a following that aligns with your target audience and reach out to them with a proposal for a collaboration. This could involve offering them free products or paying them for a sponsored post or social media shoutout.
Keep in mind that the most effective influencer collaborations are those that feel authentic and not overly promotional, so make sure to choose influencers who genuinely enjoy your products and are a good fit for your brand.
32. Offer a freebie
Offering a free consultation or a freebie is a great way to attract potential customers and build trust. It can also give them a taste of what you have to offer and encourage them to purchase your product or service in the future.
One effective strategy to offer a freebie is to create an opt-in incentive for visitors to your website. This could be a free e-book, a checklist, a guide, or any other digital download that your potential customers might find useful. By offering something of value for free, you can entice people to provide their email address and join your email list. This is an excellent way to build your email list and stay in touch with potential customers who are interested in your business.
You can also consider offering a free trial of your product or service. This works particularly well for businesses that offer software or other digital products. A free trial can give customers a chance to experience your product or service firsthand and see how it can benefit them. This can help build trust and increase the chances that they will eventually become paying customers.
In addition, offering a freebie can be an effective way to generate buzz and attract attention to your business. For example, you might offer a free product to the first 100 customers who sign up for your email list or make a purchase. This can create a sense of urgency and encourage people to act quickly.
Ultimately, offering a freebie can be a win-win for both you and your potential customers. By providing something of value for free, you can build trust and credibility, generate leads, and ultimately increase sales for your business.
Small business big dreams wall hanging - Etsy
33. Give a loyalty discount
Offering a loyalty discount can be a great way to keep your existing customers coming back for more. Not only does it show your appreciation for their continued support, but it also incentivises them to choose your business over competitors.
Consider offering a tiered loyalty program, where customers can earn greater discounts or rewards as they make more purchases or spend more money. You could also consider offering exclusive promotions or early access to new products or services to your loyal customers.
Make sure to advertise your loyalty program or discount prominently, both online and in-store, to encourage customers to take advantage of the offer. This can also help to attract new customers who are interested in becoming a part of your loyal customer base.
34. Speak at events
Offering to speak at local events or festivals relevant to your niche can be a great way to showcase your expertise and build your brand reputation. Reach out to event organisers and pitch them your ideas for a presentation or talk that aligns with the event theme. Be sure to bring plenty of business cards and promotional materials to distribute to attendees, and don't be afraid to network and engage with people throughout the event. This can help you build valuable connections and potentially lead to new business opportunities.
Nowadays there are many podcasts and video conferencing events that may also be looking for guests/speakers in your business niche.
35. Respond to PR requests on Twitter
Search for hashtags on social media such as #PRrequest or #journorequest to find PRs and journos who might need a quote or assistance from someone in your field.
Another way to respond to PR requests is to sign up for services such as Response Source or Source Bottle. These services connect businesses with journalists and PR professionals who are looking for expert sources or product information for stories they are working on. It's a great way to get your business in front of a wider audience and potentially earn media coverage.
36. Sign up to HARO
Signing up to HARO (Help A Reporter Out) is a great way to get your business featured in the media and gain exposure. Journalists use the platform to find sources and experts for stories they are working on, so by signing up you can potentially get quoted in a publication or even be featured in an article.
HARO sends out daily emails with queries from journalists looking for sources, and if you see one that is relevant to your business, you can pitch yourself as a source. By providing valuable information and insights to the journalist, you can position yourself as an expert in your field and gain visibility for your business.
Small business big dreams t-shirt - Etsy
37. Release an e-book
Releasing an e-book is a great way to create an additional income stream and market your business. You could create an e-book that provides helpful information or advice related to your business or industry. For example, if you run a cooking school, you could write an e-book with recipes and cooking tips. If you offer business coaching services, you could write an e-book on how to build a successful business.
You could also offer a free e-book as a lead magnet to attract new subscribers to your email list or to provide added value to your existing customers. This can help to build your authority in your industry and establish yourself as a trusted source of information and expertise.
38. Start an e-course
Creating an e-course is a great way to share your knowledge and expertise with others, while growing your business at the same time. Whether it's a course related to your business or a topic that you're passionate about, it can be a valuable resource for others and help establish you as an authority in your field. You can choose to sell the e-course or give it away for free to attract more people to your business.
Additionally, offering a free e-course can be an effective way to build your email list and attract potential customers. Make sure your e-course is well-designed, engaging, and provides value to your audience.
39. Host a giveaway
Giving away a prize is a great way to create a buzz and generate interest in your business and its products or services. This could be in the form of a competition or a giveaway on social media. Make sure the prize is relevant and desirable to your target audience, and promote it across all your channels.
This can help attract new customers and engage with your existing audience. It's also a good way to build your email list, as you can ask people to sign up for a chance to win. Just make sure you follow any rules and regulations around running competitions and prize draws.
40. Listen to your customers
As Social Media Today points out, your customers will give you a different perspective and honest feedback - more honest than your friends and family might! Take the criticism constructively and use it to better your service or product.
Listening to your customers is a vital aspect of growing your business. Take the time to listen to feedback, concerns and complaints, and respond appropriately. Make sure that you are responsive to customer inquiries and that you actively seek out customer feedback to improve your products and services. By doing this, you can build a reputation for excellent customer service and create loyal customers who will be more likely to recommend your business to others.
Small business invoice tear off notebook pad - Etsy
41. Create a referral incentive
Setting up a referral program is a great way to encourage your satisfied customers to recommend your business to others. You can offer a discount or other incentive to customers who refer a friend or family member to your business. This not only helps you get more customers but also strengthens the relationship you have with your existing customers.
Make it easy for your customers to refer others by providing them with referral cards or a unique referral code that they can share with their network. Make sure to track the referrals so you can reward the customers who bring in new business.
To promote your referral program, mention it on your website, social media, and email marketing campaigns. You can also send out targeted emails to your existing customers and offer them a special referral bonus for sharing your business with their friends and family.
42. Stick up posters in local shops
Another way to promote your business locally is to put up posters or flyers in other local shops or community spaces. This can be a great way to reach a wider audience and attract potential customers who might not have heard of your business before. Be sure to get permission from the shop owners or community leaders before putting up your posters or flyers. You can also offer to reciprocate by allowing other local businesses to advertise in your store or on your website.
43. Hire a stall at an event
Setting up a stall at a relevant event can be a great way to promote your business, network with potential customers and generate new leads. Research events and trade shows in your industry or niche, and consider setting up a stall or booth to showcase your products or services.
Make sure to design an eye-catching display with brochures, samples and business cards to hand out to interested visitors. Be approachable and engage with potential customers to answer their questions and tell them more about your business. You could even offer a special promotion or discount to visitors who sign up or purchase from you at the event.
If you make items, then selling your handmade items at a local craft fair or gift fair is a brilliant way to increase sales.
44. Do a demo
Offering a demo of your products or services is a great way to engage with potential customers and showcase the benefits of what you offer. You can set up a demo at a busy location or event to draw in a crowd and get people interested in what you have to offer. You can also create a video demo that you can upload to your website and social media accounts to show people how your product or service works.
During the demo, make sure you highlight the key features and benefits of your product or service, and show people how it can solve their problems or improve their lives. Encourage them to ask questions and provide them with all the information they need to make an informed decision. Don't forget to have business cards and other marketing materials on hand to give to people who are interested in your products or services if you are doing a demo in-person.
In conclusion, there are many creative and effective ways to market your small business, even on a limited budget. From setting up a website and social media accounts to networking, offering freebies, and collaborating with influencers, there are plenty of strategies you can try to get your business noticed and attract new customers. The key to business marketing is to be proactive, open to new opportunities, and always listening to your customers' feedback. With some effort and persistence, you can take your small business to the next level and achieve the success you deserve.
Phew! 44 ways to market your small business done. Good luck!