How to keep people coming back to your blog
Want to keep people coming back to your blog? Follow these simple blogging tips and see the difference.
Whether your blog is your main source of income or just something that you do on the side, you are probably keen to try and make it as successful as possible. There are a lot of things that you might want to bear in mind in order to do that, and it is necessary to be aware of some of the most important of these as you go along. As it happens, there are some in particular that you shouldn’t overlook at all, and those are what we are going to take a look at right now in this article.
Keep adding new content
No matter what other approaches you might take, the one major thing that you need to make sure you are doing above all else is to keep on adding new content all the time. As long as you keep this up and it is very regular, you should find that you are able to get people to keep on coming back to your blog, for the simple reason that they know that there is always something to be discovered there.
Of course, that doesn’t mean that you should allow the quality of the content to suffer - that is not going to help you at all. This means that you need to find a way to keep on adding new content that is also of a high quality - and you might well be asking how you can possibly achieve that?
One way is to always have some articles stored away for a rainy day. Write a backlog of articles, by penning one whenever you have a spare afternoon, and soon enough you will have loads that you can schedule to be posted at regular intervals.
At least keep a list of blog post title ideas and add to it whenever you think of a new idea. That was, you'll never be stuck for inspiration.
Alternatively, or additionally, you can call on other bloggers to write guest posts for you, and do the same in return, and this will help to vary the kind of articles that your blog is hosting.
However you do it, it is hugely important that you add new content as often as you possibly can, so that people keep on coming back to your blog again and again. It really does help and it makes a huge difference to how likely your blog is to find success. The more content you put out there, the more likely you are to also bring in new readers, as you may start to touch on new subjects that other people appreciate reading about.
Follow a posting schedule
There can be benefits to following a particular posting schedule if it helps to organise your content and ensure you post on a regular basis. The schedule can be whatever you like, in truth, but the idea is that it is regular and there is a distinct pattern to it. You will find that this will be much more effective for your regular readers, as they will get used to seeing that email newsletter from you at particular times.
Do make sure that the schedule is not too often, as if you are overwhelming people with your content you’ll find that this doesn’t help at all. At the same time, make a point of keeping it up enough at the very least, as discussed above, to ensure that you are not allowing it to fall by the sidelines. If you can get this balance right, you’ll find that it allows you to produce content at exactly the rate that you need to in order to keep people interested and allow them to have a reason to keep coming back for more.
If you post regularly enough then you can post on an ad-hoc basis. If you are a little irregular, then perhaps give yourself a day or two per week when you post new blog posts, or even every other week.
Respond to comments
There is much to be said for interacting proactively with your readers. They want to know that you really care about having readers, and you are not merely just posting content and then never going back to it.
If you want to build a community around your blog and have a conversation, then turn comments on under your posts (moderated if you like) and then make a point of regularly responding to people and having conversations.
You can even disagree and have debates, as long as you do so in the right kind of tone and manner. But simply responding to comments helps with the sense of it being a community, and it keeps the link between author and reader alive and well, which is itself one of the most important things you can do.
Think about branding
A branded blog is so much more likely to gain traction, for the same reason that a business with a strong brand always does better. The way that most bloggers approach branding is to think about their own personality as an individual, and then find some way to exaggerate certain elements of that into a kind of branded persona. This can then be used to create a more general brand for the blog itself. It is definitely something that you are going to want to think about if you want your blog to be the kind that people feel drawn to all the time.
In particular, make sure that your posts take on some resemblance of unity. This is branding in its purest form, and it’s something that is going to help with people thinking that you are an authority on whatever subject you happen to be writing on. That is a very powerful thing to bear in mind, so make sure that you are not overlooking it as you try to improve and work on your blog.
Send out newsletters
We briefly mentioned newsletters earlier, and they can be one of the most powerful tools that you have in your attempt to have people come back to your blog again and again. After all, when people simply receive news that you have a new post up in their inbox, they are much more likely to check your blog out - and this will be especially true if you make a point of making your newsletters as attractive as possible, and pulling out all the marketing stops to make them so.
So what makes a newsletter effective? Quite simply, make it bold and bright and attractive. Have some moving images or even a video. You can send out a welcome email when someone signs up to your newsletter, using the services of a video production company to create a welcome video, and then ensure that everything else is as branded as possible.
The better your newsletter is, the more likely it is that you are going to have people returning to your blog all the time, and they are going to find that your blog is a much more familiar thing for them too.
On many blogs you can even have an automatic newsletter set up, such as on WordPress blogs. You can have readers 'follow' you on WordPress and they can be emailed instantly whenever you post a new blog. This way, you don't have to create a newsletter if you don't have time and you can be assured all your blog followers will always see your latest blog post.
Your blog is a website, of course, so anything that you can do to get it found more often on the search engines results pages is going to be a wise move to make. This is one reason that you might want to have lots of posts on your blog relating to answering questions within your field of expertise. If you can manage to get to that coveted position 0, your blog is going to be much more visible as a website, and you’ll get much more traffic as a result of it. But that is just one way of approaching SEO.
You can also think about what keywords people are searching for in relation to your area of interest or industry, and then utilise those on your website too. Doing this is going to mean that you can expect a lot more people to find your website by accident, which is a very good thing to aim for indeed. In general, the more that you optimize your website for search engines, the more of a success your blog will be, so it might be worth hiring someone to do this for you if you can’t do it yourself.
Social media promotion
It should hopefully go without saying that you need to promote your blog on social media channels too if you want to make sure that it is gaining as much traction as possible. In fact, you’ll find that most of your marketing time is spent on Twitter, Facebook and Instagram, trying to ensure that people are engaging with you on there, and then providing backlinks to your own website and blog wherever possible, without spamming anyone of course. The better your social media game, the more popular your blog will be, no doubt about it.
If you are struggling with this, remember that this is something else you can contact a professional about. You will find that social media marketers are able to really radically improve how many followers you have, how much engagement you have with them, and a variety of other important metrics too. All of that will ultimately translate into better traffic at your blog, so it’s definitely worth doing.
If you can do all that, you are going to find that people keep on coming back to your blog without any trouble whatsoever, and you can therefore get much more out of it!
Want more blogging tips? Check out these blogging resources to help you with your blogging journey!