These days you can’t get away from the fact that everything is done online. People shop online for groceries, they review their next purchases, and they even make savings or earn through online methods.
However, if any business wants to survive, they need to ensure that they make the internet work for them. You may be wondering how you do that. If you already have a website and promote via online methods, then what more could you do?
There are simple internet strategies you can implement that will make everything you do online already, much more beneficial. Here is how.
Concentrate on your website
Your website is your key player for your online venture. It needs to be something that is easy to use and full of information someone may want or need. You could also have an ecommerce facility which enables people to purchase items or services online and makes the transaction quick and easy.
However, if your website isn’t loading quickly enough or has out of date information, you may find you lose a potential customer or client. Take a look at your website and test it out on consumers. Get feedback. Make sure it looks good as well as having all the information someone would need. A user-friendly website is a must.
Consider the benefits of SEO
It is all well and good having a website that looks great and has all the info, but if it doesn't get seen through organic internet searches or on Google, then it won’t serve its purpose. This is when you need to consider search engine optimisation with your website to allow it to be seen through searches.
However, not everyone is clued up on things like this so you may want to look into a technical SEO strategy to help get you started. Sometimes a digital agency may be the best place to help you optimise your website.
Think of your branding
Branding is key to make sure that your business stands out from the crowd. This means taking into account the way your logo looks and how you present your website online.
Think fonts, colours and message. You want to ensure your branding is consistent across all platforms so your company is easily recognisable and memorable. It also looks more professional if your branding is consistent across all platforms, rather than having different logos, colours and fonts here and there.
Use social media to your advantage
Social media is a great tool to use, but many businesses fail to utilise it in the right way or maximise the potential of engagement and reach.
It is important to have platforms across the board on sites like Facebook, Pinterest, Instagram, and Twitter. There are lots of other sites too. You don’t need to have a business account on every single platform as that can be overwhelming and time consuming, but you do need to realise where your potential customers are and focus on at least one or two social media platforms to start with.
Having an effective social media strategy in place can generate new leads as well as providing reassurance for existing customers if they see your business is active and responsive online.
Make your company mobile friendly
Finally, a lot of our lives revolve around our smartphones, so it’s important to ensure that you make your website mobile friendly. You could also consider building a phone application that will be compatible with iOS and Android.
Whilst a phone app is not essential, making sure your website is a responsive design that works across all devices and screen sizes is essential. More people are browsing the internet on their mobile phones than ever before. Google even favours mobile friendly websites when ranking.
The internet is an amazing place that has made setting up businesses and side hustles a reality for me and many others. Just make sure you use the internet to your advantage so your business thrives.
This is a collaborative blog post and images are sourced from Canva.
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