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How to get your business seen in a crowded online marketplace

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A quick internet search will tell you there are now over one billion websites online.  That’s quite a staggering number and also quite scary if you have your own business website.  You are quite literally competing with millions of other businesses across the globe, all determined to be found on the World Wide Web. 

The internet has become a very crowded place with new content popping up all over the place, millions of Facebook likes and hundreds of thousands of tweets every minute of every day.  This article shows how much activity takes place online in just one second.  So how do you get found online if there is so much competition?

Here are a few tips to get your business seen online:

How to get your business seen in a crowded online marketplace

SEO

Search Engine Optimisation (SEO) is so important if you want your website to be discovered online, namely by Google.  To rank well for your keywords your website needs to be ‘optimised for search’.  Good SEO will ensure you are found on page one and near the top of the results when users search for websites like yours.  To do this yourself you’ll need to understand keyword research, create high quality original content, check your sites performance, usability and responsiveness, as well as build external and internal links.  Or you could enlist the help of an SEO Agency.

Blog

If you’re selling a product or service, you may be wondering how you can create more content for your website and attract more visitors.  You may even have come across the saying ‘Content is King’.  One of the best ways to improve your online visibility (and also your SEO) is to create unique engaging content on a blog.

Content marketing helps create trust and credibility for you and your business.  It also gives you something original to share on your social media channels.

See also: What Should My First Business Blog Post Be About?

Social media

Social media is vital nowadays to build an online presence.  Not only does it give more of a voice to your business, but it provides customers with an instant and more personalised way to contact you.  It’s also the perfect way to introduce potential customers to your business that might never have found your website otherwise.  You'll attract more eyes to your website as you can instantly interact with others who share similar interests.

Social media also gives you an additional platform to advertise your business and share your content.  Using relevant hashtags means your content can be found and enjoyed by those who are looking for it.

The best thing about social media?  It’s free. 

Paid ads

To reach more people you can advertise online using a service such as Google Adwords, as well as on social media.  Use targeted ads to reach your desired audience on Twitter and Facebook.  Set your demographics to ensure you reach the right people. 

It can take 3-4 months for organic SEO efforts to take effect, so in the mean time you may want to try some paid advertising to boost traffic.

Use affiliates

Set up an affiliate scheme to reward those who create business for you.  Affiliate marketing for advertisers can be classed as risk free meaning you only pay for results.  You only pay a commission if you get a sale, unlike Google ads or social media ads whereby you pay per click and impression regardless of whether any sales are created.

Your affiliates will promote your business resulting in improved brand visibility, social media shares and content.

Responsive website

It’s regularly reported that more and more people are searching the web on their phones and tablets, in favour of desktops and laptops.  Make sure your website is mobile friendly.  If not, you risk losing potential customers as they click off your website in favour of an easier to read competitors site.

 

Getting your business out there requires some trial and error on your part.  Whilst Google ads may work well for one business, it doesn’t mean they’ll take off for yours.  It’s important to regularly review your stats and reports to see what is and isn’t working for your individual business.  Don’t be afraid to try different things.  You’ll not know what works for you until you give it a try.

Related blog posts:
The Ultimate Marketing Strategy to Give Your Business a Boost
6 ways being online can improve your small business
7 tips for a successful small business
Five Ways You Can Get Ahead In Your Business

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How to get your business seen in a crowded online marketplace 

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