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Marketing techniques to get your home based business noticed nationally and even globally

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Small fry! That is how many home-based businesses see themselves. Of course, this is totally unnecessary in today's global market, as with the right circumstances, you can reach customers all over the world. In fact, you can find out how to expand your national and global reach in the post below. Read on to find out more. 


The first thing that you need to do if you want your home-based business to be recognised globally is to make sure that you have a top-quality website. In fact, your website will be the crux of your entire operation for a home-based business. Therefore it needs to be responsive, aesthetic, and optimised for SEO. 

What that means is that drag and drop sites can be a bad idea. In fact, not only can they be less effective than custom-built ones, but you can run into real problems if you want to swap from the former to the latter with high fees, and long wait times being the usual. 

To that end, getting a specialist like to design a custom site for you is the best option. In fact, it is crucial to make sure it is of the highest quality and functionality. After all your website is the foundation on which you will build the rest of your strategy. 

Social media

You will, of course, need some additional marketing techniques to promote your website and make it discoverable. One of the most effective of these for home businesses is using social media to promote your brand and products. 

You do have to be smart about how you use social media to promote your home-based business. You must choose the right platforms, the ones that appeal to your target demographic being the most sensible choice. 

Find out where your customers are and reach them there.  Try different platforms if you’re not sure and then invest in the ones that get results.

Be sure not to get into the habit of spamming your followers with thinly veiled advertisements for your products all of the time.  This being something they will get sick of very quickly and so can alienate rather than engage them. 

Interact with your customers on social media, network with clients and get involved in chats.  Be present on social media and respond to your customers instead of constantly trying to sell them something.

Interact with your followers and build brand loyalty. This, in turn, will build trust and later result in more conversions and sales. 


Finally, when it comes to getting your home business noticed globally, taking the time to set up and update a blog can be a valuable tool. In fact, it can be helpful to see your website as a more formal official channel, and your social media is for bite-sized nuggets of communication. While a blog will provide you with the chance to get into more detail on particular subjects, and humanise your brand. 

Of course, humanising your brand, in particular, is something that can have a significant positive effect on your global success. The reason being that it can help to break down language and nationally barriers, and show your followers how the product or service you are offering directly relates to them. Blogging is something that can help to encourage the sharing of your content all over the world, and ultimately increase sales in a global market!