matched betting banner
Every page on this website has affiliate links & ads - click for info


How to play to your business strengths

Posted on

How to play to your business strengths

While there are many tasks we must perform when running our business, it’s true that we each have our own set of strengths and weaknesses. It’s why many businesses bring on employees, not only to deal with ambitious volumes of work, but to ensure there are many specialists and areas of expertise geared towards important goals.

However, what if you’re a sole trader, or only have an apprentice? What if your business is extremely humble? It’s hard to ‘call in the troops’ when you can’t really afford to take someone else on, and if you’re perfectly profitable (or breaking even) enough to avoid expanding your business, at your own behest.

Having only one or two set of skills means that often, your weaknesses will show up, or rather, be more strained by an increasing array of situations. How can you best mitigate this? How can you best work through it? Should you opt for quick-fix solutions, or take every course known to man to have no more weaknesses left? Well, this last solution isn’t as feasible as we’d like it to be. Let’s consider what is:

Understand Your USP

Understand your unique selling point. It really does make a complete and profound difference.

Perhaps you’re a great people-person, able to flex your charm in a manner that inspires confidence. This can mean your practical pitches when seeking investment could be well-curated.

That said, it might be that you’re not so great at writing, and might need outsourced or freelance help to go over the language in your pitch. This way, you have balanced, optimised, and understood your unique selling point.

make money at home lebara refer a friend

Outsource professionals

Outsourcing professionals can be important. Sure, you might not have the funding to justify bringing more and more people onto your team, but perhaps you can take some time and see just what tasks need completing, and solicit help for those particular goals.

Outsourced professionals such as graphic designers, freelance writers, or technical specialists and consultants can really be worth their weight in gold, particularly if a tough business ask is stumping you.

At the very least, signing up for business support forums and politely requesting advice can also give you a little insight from time to time, even if it’s for the small, day-to-day concerns that you may have limited experience with.

Use expert services

Use expert services that really do mean an increase in productivity for your business. Managing your year end accounts isn’t easy, for instance, but having a professional firm take care of that for you, at every step of the way, can help you more easily free up your time for what your strengths can actually be used for.

We only have a certain amount of creative or productive energy to utilise each day, and without it, we often find ourselves on the back foot. Don’t let this be you, in any capacity, especially when such worthwhile concessions can be found.


With this advice, we hope you can more easily play to your business strengths, through and through.


More self-employed + business blog posts

Social good: how to create a small business that gives back

6 handy tax tips for bloggers

Running a home based business tips

How to deal with unpaid invoices when self-employed

How to be tax ready when self employed

Top bookkeeping tips

3 important things to consider when starting a self-employed business

The ultimate marketing strategy to give your business a boost

6 ways being online can improve your small business

7 tips for a successful small business

Be tax ready for your self-assessment with these tips for the self-employed!

Easy ways to attract more people to your small business

Guide to start-up success for women entrepreneurs

Is your home really the right location for your business?

44 ways to market your small business

Ways to cut costs in your business

6 cheap ways to market your small business

The first 5 things a twitter business should do

5 essential steps to starting your own at-home business

How blogger + influencer marketing benefits your business

How to take card payments in a mobile business

Reasons why people love to support micro businesses on Etsy

7 things to do when starting your own business

Why digital marketing skills are essential today 

How small businesses can use the internet effectively

Why your small business needs an online presence

Everything you need to stay organised and productive as a professional blogger

Benefits of automation for your small business

How to make money selling on Amazon

Quick guide to income protection insurance

How to pair with your entrepreneurial dreams

5 ways to make your office space more eco-friendly

10 innovative ways to save money within your business

How to create an eco-friendly and money saving home office

Financial security: things to consider before becoming self-employed