Has someone ever passed by you and left a captivating scent in the air around you? If anyone were to make a great wild guess, they’d say that that person was probably wearing designer perfume, one of those luxury brands that are highly coveted and considered worth paying more for, perhaps.

Well, Byredo is one such brand of perfumes that many women and men seek after. In this piece, we shed light on Byredo, a brand that specialises in products besides luxury perfumes, including home fragrances, makeup, and hand/body care.

Let’s look at what really sets this luxury perfume brand apart from the rest.

Byredo - The under-spoken perfume label? 

Handsome and refined, Byredo is a reputable and fashionable brand that crafts premium perfumes that make a statement. It was founded in Stockholm, Sweden, in 2006 by Ben Gorham, and the name is a shortened form of "by redolence".

Gorham sold a majority stake to London-based investment firm Manzanita Capital in 2013, and a store followed in New York's SoHo in 2015. The brand became known for sophisticated, gender-neutral fragrances, and it was reportedly valued at around €1 billion when Spanish beauty group Puig bought a majority stake in 2022.

The company has since expanded its product range. Apart from perfumes, the Byredo collection of today includes candles, body care, home fragrances, make-up, leather goods and, since 2023, fine jewellery. Gorham himself left the brand in June 2025.

What’s special about Byredo? 

Byredo built its reputation quietly, relying on word of mouth and minimalist design more than loud advertising. That's unusual in an industry where the impact of beauty PR firms on product launches is usually huge. The scents in the range differ widely in character and artwork, and the brand describes its aim as turning memories and emotions into products and experiences.

A range of compelling scents 

The company is well respected for the design and creation of its perfumes, many of them developed with perfumer Jérôme Epinette.

From Gypsy Water to Mojave Ghost, Sundazed, Blanche, and Rose of No Man's Land, Byredo offers a range of compelling scents that the world has gradually become fond of. Gypsy Water and Mojave Ghost remain its best sellers, and you can see the most popular scents from Byredo as ranked by Editorialist.

Byredo’s artistic perfume bottles and packaging 

Besides holding some of the most captivating scents inside, Byredo’s perfume bottles are also aesthetically appealing. They’re a work of art, as some people like to call them. The packaging is also sleek and visually enticing.

This means that whether you place the bottle in your wardrobe, bathroom, or even your handbag, you’ll have an extra aesthetically appealing element in your space. It's also why their candles and home scents make good presents, as in these best housewarming gifts for bathrooms.

Unique fragrance pairings 

Byredo is known for combining different scents and fragrance ingredients in unexpected ways to create something captivating and unique in each of its perfumes. With such a wide range, there's arguably a signature scent for everyone.

Byredo luxury perfumes come across as unique, chic, and luxurious. Besides their wide range of scents, their iconic perfume bottles are also among the things that make their products more marketable to people looking for a signature perfume.