4 ways to improve your domain authority (DA)

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Whoop my DA is back up. Here's how I think I did it.

DA is a minefield. I had no idea until this year that it could fluctuate so much. Last year, once I found out about DA, mine was steadily increasing month on month.  This year the opposite happened.

I went from being in the mid 30s to 28 from December to March.  It seemed the more I tried to increase it, the lower it went!

Luckily this month it's gone from 28 up to 33.  In this blog post I'll share how I think this has happened.

 how to increase your blogs domain authority DA score 4 tips

Now, I'm no expert and I really don't totally understand it at all, but I'll tell you what I've been doing as it may have helped.

(Or it may not at all and next month who knows, my DA may just disappear altogether. Is that possible? I sincerely hope not.)

Why worry about DA at all?

I see so many arguments about this very subject all over social media between bloggers, SEO agencies and PR companies.

I'd love to not worry about it, but unfortunately many companies offer greater opportunities for bloggers for those with a 'high' DA only. Once I dropped to 28 it meant I wasn't considered for campaigns requiring 30+ DAs. 

When your blog is your main income you  need all the good opportunities you can get, so having a good DA becomes crucial.

As you can probably tell I'm no expert, but I read what I can and here's what I think has upped my DA by 5 in a month:

Remove broken links

I will hang my head in shame as I had never done this! Oops! Apparently it can really affect your score. I had over 100 dead links so spent a whole afternoon finding them and removing them. Quite a lot were from bloggers leaving their blog URL in comments and now their blog no longer exists. It's a boring time consuming process, but a must. I'll do it once a month now and it won't feel like such a chore! Search Google for a dead link checker to find a free tool to check your site.

Reinstate my home page

I had a moment where I was going to remove my home page. I thought it was a bit pointless. I didn't remove it, but deleted all the text. I asked Twitter whether they thought home pages still had a purpose and luckily everyone said yes, so I kept it. Thing is I only had two images on it for a long while. I then read something saying internal links and information on a home page is held in high regard as it should explain what your website is about. So I rewrote my homepage and included lots of juicy internal links to all of my websites main topics.

Increase back links

This is one of the hardest things to know how to do as a blogger, but I have secured quite a few links from others this year. I'm always up for being interviewed and offering tips/captions for blog posts so I keep an eye out on Twitter/Facebook for these types of opportunities. I've also written a couple of guest posts, but must find the time to do more.  I've no idea if placing ads with other bloggers helps, but I've placed a few and it's always nice to support other bloggers with their advertising options.  They're often great value and you'll meet some wonderful bloggers.

Add internal links

I've been painstakingly going through my blog posts one by one in the hope of improving them both for my DA and SEO purposes (another minefield).  I've around 600 blog posts and I've gone through around 120 so far. Hopefully it's worth it! I'm moving my first image to below the first paragraph, instead of the first photo being at the very top of the blog post. This ensures the text is crawled first and not the image. I'm rewriting some of these intro paragraphs or creating them from scratch if there isn't one. I'm trying to include some key words in the opening sentences. I'm adding 2-3 relevant internal links per blog post. I'm also making sure each blog post is at least 300 words. Most are, but there were a couple that aren't. This is a mammoth ongoing task which I hope I'll get through soon! A few blog posts a day is my aim.  I've read quite a lot that internal links can boost SEO and good SEO can boost your DA.

How is your DA this month? Do you have any tips for me?

You Baby Me Mummy



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  1. Amazingly helpful post - thanks!

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  2. Ah this post is great! I need all the tips I can get as I checked mine the other day and it was 1! x

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  3. Do you look at your traffic data and see how the DA/PA increases work in relation to actually bringing in more traffic? As it's a MOZ metric, is there evidence that greater DA/PA actually translates into higher visitor numbers? VICTORIA -- As I say in the article I know not much about it all, but many SEO agencies require a certain DA to work with bloggers. I believe SEO and DA are interlinked in some ways though from what I've read.

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  4. Thanks, for the tips. I'm also going back through old posts. My problem is I stuck with blogger for so long and then changed to my own domain. It looks like I've only just started my blog in terms of DA when in fact I've been around for ages. I should have done it so much sooner.

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  5. Thanks for this! My DA has been 28 for yonks - I will try removing the broken links and try and find the time to optimise old posts! #thelistlinky

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  6. Ah good tips here. I think guest posting and back links is what has helped me. And yes I am slowly going through old posts to re-SEO them and add more links. It's boring but a must! #TheListLinky

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  7. Great tips, I really need to check for broken links and update my old posts for seo x #TheListLinky

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  8. Sounds like you're on your way to improving things. Mine went up and I've done none of these. I've not checked my broken links for ages (well, I know there are some because I get notifications of them, but I've not got rid). I don't do guest posts and rarely have others giving my backlinks. And my DA is 43 (or 44, I'm not sure which) I've just been blogging 5 years and longevity is one of the big things in DA. #thelistlinky

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  9. Ah this is really helpful. My DA is 0 lol! My blog has been running for a few months now. Thanks for the info. #thelinkylist Victoria - it can take a while for a new blog to show, hopefully next month :)

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  10. I'm doing exactly the same as you and seen my DA go from 18 to 23, 23 to 26 and now it's at 29! Loving life! VICTORIA --- That's amazing! Onwards and upwards!

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