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How to sell your jewellery online with ease

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The power that the web has today can be seen in every sector, be it the medical, car manufacturing or fashion industry. Years ago, it was enough to simply open a shop in your local area and sell products but now, creating an online presence is just as essential as selling products in person.  It's also made it very easy for people to set up a business from home with limited funds.  If you are thinking of selling jewellery online then this article will share some tips on how to sell jewellery online with ease.

Selling online can play a vital role in building your brand as you have a number of different platforms to market yourself on.  In fact, without being online you might find it very difficult to sell anything at all!  However, despite this, not every seller finds the success they anticipate. This is why it is important to understand how to do it right from the very beginning and always continue to learn.  The online world is always evolving and it is important to stay up to date with where your customers are and how they are using the internet to shop.

If you are looking to make easy sales online by selling your jewellery items, then follow these helpful tips.

Hire a professional photographer

Capturing an image of each jewellery piece by yourself or getting an amateur to do it could reflect poorly on the products and could lose you sales. If the jewellery isn’t able to attract a buyer at the first glance, you're doing something wrong.  A jewellery photographer can work wonders when it comes to capturing the actual beauty of each piece.

Hiring a professional to take care of the photography will add a sleek and put-together look to your items. A professional photographer will treat every jewellery item as an individual piece, taking pictures from different angles and with different settings to bring out the best look possible for them all. Instead of working with a general photographer, you can find someone who works specifically with jewellery. For example, this London jewellery photographer has an entire portfolio of images you can browse through, which will give you an idea of what the end product will look like.

If hiring a photographer is out of your budget, then spend time learning how to get great photos yourself.  It's pretty affordable to buy a small light box at home so you can get some well lit images against a white background.  Find photography tips online and look at other jewellery websites for styling inspiration.  By taking some care over your photos you could really see your sales increase.  As they say, a picture says a thousand words.

Share what you're selling on social media

More and more people are relying on social media to find new products and services that they're in need of. This makes it the perfect place to promote and sell your jewellery items. Instead of simply sharing your items on Facebook with your friends, get involved with a variety of other platforms. Instagram and Pinterest, for instance, are perfect if you're selling jewellery as they focus entirely on visual appeal. 

Make sure you set up business pages to share your products and spend time building an audience of jewellery lovers.  You need to target your ideal customer in order to generate sales.  You can pay for ads on social media to get more eyes on your products, but when you are starting out then you can use social media for free to promote your products.  You'll just need to invest some time and make sure you are using the right hashtags to get your products seen.

Develop a website

If you create your own jewellery which you sell, or are looking to set up a business selling jewellery online, you need to develop your own website.

Remember, selling online is all about branding and branding starts with a name. The catchier the name of your brand, the better chances of attracting the right buyers for your accessories. It is important to remember that selling products online means you do not get to persuade a customer in person to win them over.  It's important therefore for your website to look professional and have great design and images.  These will win over any potential customers.

Having a website for your brand will give your business a significant amount of credibility and there is lots of information online to guide you on how to create a website. It's something you can do by yourself without needing to know how to code a website.  There are lots of ready-made platforms for you to use that will guide you through the whole process.

Customers require a separate platform where they can visit and view all of your items in one place with their product descriptions, without having to go through any kind of a hassle.  Social media is great for promoting, but a website is a much easier place to see all your products in one place with ease.  A website will authenticate your jewellery pieces and help potential customers trust your brand.

Final word

Selling any kind of product is a lot easier nowadays when it comes to the online world.  Just make sure you have a professional website with professional images and utilise the power of social media to get your brand out there!