Editor’s note: Since this review was first published, Logojoy has rebranded to Looka. The platform, features and logo creation process remain similar under the new name.

When you’re building a blog, your logo is one of the first things people notice. It’s the visual identity that tells readers who you are and what your blog is about — before they’ve even read a word.

But here’s the problem: not everyone has the time, design skills, or budget to hire a professional graphic designer.

That’s where Logojoy comes in.

I was invited to try this clever AI-powered logo maker, and after spending some time experimenting with it yesterday and this morning, I’m genuinely impressed by how quick and easy it is to use.

I even used it to design a logo for my husband Ben, who’s been blogging since June and still hadn’t settled on one for his website, Wood Create — a blog about his DIY projects and woodworking adventures.

So, here’s how I got on creating two professional-looking logos in minutes.

Why use an AI logo maker?

When I first started blogging, creating a logo felt like an impossible task. I didn’t want to spend hundreds of pounds on a designer, but I also didn’t want something that looked homemade.

Most “free logo makers” I’d tried before were clunky, outdated, or produced results that looked far from professional.

That’s why Logojoy (now known as Looka) stood out to me. It uses artificial intelligence to generate designs that actually look like they’ve been made by a professional designer — but in a fraction of the time.

The best part? You can create and preview as many designs as you like for free, and only pay when you’re happy with the final result.

How to design a logo with Logojoy

Creating a logo with Logojoy really couldn’t be simpler. Here’s how the process went for me, step by step.

Step 1: Enter your blog or business name

First, you type in your blog name. In Ben’s case, that was Wood Create.

Step 2: Choose at least five logos you like

Next, you’ll be shown a selection of logos in different styles — modern, minimalist, classic, bold — and you simply pick five or more that catch your eye. This helps Logojoy understand your taste.

Step 3: Pick a colour palette

Then you choose a colour scheme. I went for orange because it feels warm and creative. I thought brown would be the obvious choice for a wood-themed site, but honestly, it just felt a bit dull.

Step 4: Add a slogan (optional)

You can include a tagline if you like, but I decided to leave this blank. Simple works best for Ben’s brand.

Step 5: Choose an icon

This is where the fun really started. I searched for “wood” and found a little chunky log icon with a twig and leaf sticking out. It was perfect — simple, recognisable, and totally on-brand for a woodworking blog.

Step 6: Browse your logo options

Within seconds, I had dozens of unique designs to scroll through. Each one looked surprisingly polished and professional.

Honestly, the hardest part was choosing a favourite. And if you’ve ever designed anything before, you’ll know that’s a good problem to have.

Creating a logo in minutes, not hours

In total, it took me less than 10 minutes to create a logo that looked sleek and professional.

The tool is completely user-friendly — no confusing menus, no design software to install, no technical jargon. Just simple, visual choices that update in real time as you go.

I also learned a valuable lesson while experimenting: some initials don’t translate well into logos. Let’s just say Ben won’t be using “WC” as his icon anytime soon!

Visualising your new logo in real life

One of the cleverest parts of Logojoy is that it lets you preview your logo in use.

Once I chose my favourite design, the site showed how it would look on business cards, social media banners, clothing, and merchandise. Seeing it in these real-world formats made it feel instantly more professional and cohesive.

I even sent Ben a screenshot of a sweatshirt mock-up with his new logo on it — and told him he absolutely needed to order one.

That moment made the whole process feel real. A good logo has that power — it takes your blog or business from “hobby” to “brand.”

Pricing and packages

Logojoy offers different pricing tiers depending on what you need.

• Basic package ($20) – You get one logo image, great for personal or small blog use.

• Premium package ($65) – Includes high-resolution files in multiple formats (EPS, PDF, PNG, SVG), colour variations, and full copyright ownership for both personal and commercial use.

I was able to trial the premium option, and it’s worth it if you want your logo ready for print, web, and social media.

You also receive brand guidelines, which include font names, colour codes, and spacing rules — perfect for keeping your blog’s branding consistent across everything you create.

Social media kit add-on

There’s also a social media kit add-on for just $9. It gives you your new logo in over 40 different sizes, optimised for platforms like Facebook, Twitter, Instagram, Etsy, and YouTube.

That alone could save hours of resizing and formatting, which is ideal for busy bloggers or small business owners trying to keep up with multiple platforms.

For me, that little extra convenience makes a huge difference. No extra tools needed — just upload and go.

My honest thoughts on Logojoy

I was genuinely impressed by how fast and simple the process was.

In the time it would take to make a cup of tea, I had multiple professional-quality logo options ready to go.

Ben, on the other hand, has spent hours sketching ideas and playing with different design software, and none of them looked as clean or cohesive as what I made in minutes.

If you’re short on time, not confident with design, or just want to get your branding sorted without paying a fortune, Logojoy is an excellent option.

The platform makes it easy for anyone — even those with zero technical skills — to create a logo that looks like it came from a design studio.

Who it’s best for

Logojoy is ideal for:

• Bloggers launching a new site or rebrand

• Freelancers and small business owners

• Etsy shop owners or creators

• Anyone who wants a logo quickly without hiring a designer

You don’t need any design experience at all. Just a few clicks and a few minutes of your time.

Time vs. value

When you think about how much time and money goes into traditional design, Logojoy’s pricing feels very reasonable.

Professional logo designers can charge hundreds — even thousands — for a full branding package. Logojoy gives you similar results for under £60, and you can do it yourself.

The value isn’t just in the logo itself but in the time you save. And for bloggers juggling writing, SEO, and social media, that’s priceless.

Final thoughts

Creating a professional logo for your blog doesn’t have to be complicated, expensive, or time-consuming.

Logojoy proves that anyone can design a beautiful, on-brand logo in just a few minutes — even with no experience.

If you’re still using a basic text logo or struggling to create one from scratch, it’s definitely worth giving it a try.

You can experiment for free, explore different ideas, and only pay when you’ve found the perfect design.

It’s fast, simple, and a fantastic way to make your blog feel more polished and professional.

Click here to try Logojoy and see what you can create in under 10 minutes.