Unless you are a supreme master of SEO, you’ll soon discover that there’s a lot more to running a successful blog than simply writing a blog post and hitting the publish button. In 2013 there were apparently 152 million blogs on the internet and I can only imagine that number has risen exponentially over the past few years as blogging seems more popular than ever, both as a hobby and now a reputable career choice.
Simply hitting enter once you’ve written a blog post isn’t going to cut it. If you want eyes on your blog, then you need to shout about it from the rooftops and market yourself as best you can. Here are the ways I market each blog post after hitting publish.
Here's how I promote my blog posts after hitting publish:
Schedule tweets with Social Oomph
Social Oomph has been a lifesaver for my Twitter scheduling. Before this discovery I would spend one hour a day scheduling that day’s content and creating tweets! That’s a considerable amount of time over a week. Adding evergreen blog posts and tweets to queues means my content can go out forever more on Twitter at the rate I set or I can even select an exact number of times a tweet is recurred.
Post to my Pinterest boards
I’ll always post each photo to my Pinterest boards. I have a board specifically for my blog and then other boards of various topics I can repin posts to. For the majority of my blog posts I’ll create a separate Pinterest image with both a photo from the blog post and the title included.
Add to Tailwind Tribes
Once I’ve pinned to my own Pinterest lifestyle blog board I’ll use Tailwind to schedule repins of the same image to my various relevant boards, so the content doesn’t all go out in one go. I’ll then add each Pinterest image to relevant Tribes where other members of that Tribe can see it and may share it to their own Pinterest. To reciprocate I’ll go to each Tribe and share other users pins to my boards.
Share on Facebook groups
Most Facebook blogging groups won’t let you share a link directly to the wall, which is fair enough as the feeds will just fill up with self-promotion, but some have dedicated threads where you can share away. I share in three groups currently on their blog post share threads: Official UK Bloggers, UK Money Bloggers Private Group and Blogging Your Way to Riches.
Add to Viral Content Bee
Viral Content Bee is a platform where you can earn credits for sharing other users blog posts to your social channels. You can then use these credits to upload your own blog posts where users can find and share yours. Posts can be shared on Pinterest, StumbleUpon, Twitter and Facebook.
Send a newsletter
All my blog posts go out in a Mailchimp newsletter as an RSS campaign. This is automatic so I don’t need to worry about doing anything. Any new posts will go out at 8pm every evening. This is how I love to read my favourite bloggers blog posts, by receiving them in my inbox to read at my leisure instead of remembering to check their blogs every day.
That’s everything I do currently, but I was certain there would be more ways I don’t yet utilise so I asked the blogging community for their ideas too.
Suggestions from other bloggers:
Add your recent post to a relevant blog 'link-up' to promote new readers, comments and sharing, plus multiple retweet opportunities. www.mummyswaisted.co.uk
I talk about it or screenshot each new post for my Insta stories. https://falcondalelife.com
StumbleUpon & Reddit
I have found StumbleUpon and Reddit great for driving traffic back to my blog. But be careful to share and stumble 80% other people's stuff or they'll block you for being spammy. www.craftwithcartwright.co.uk