I have been using Awin as a blogger since 2017, but at first I had no clue what I was doing. I didn’t really utilise the platform very well back then and only really started trying to use it properly in 2018. Hopefully the methods I am using are now helping me to increase my affiliate commissions and this will continue going forward. In this blog post I will share my new strategy as a blogger with Awin and also why I recommend their platform.
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Originally I was trying to insert some links into my content, but I didn’t find this worked very well for me. Here is my new Awin affiliate marketing strategy as a blogger:
- Insert affiliate banners into all blog posts - I’m hoping these will work better than inserting links.
- Share offers on social media - whether it’s a special promo code that I’m sent to share as an affiliate or a free delivery offer, I am sharing these on Twitter as much as possible.
- Reduce number of schemes I am signed up to - I had a massive clear out of the brands I was signed up to. Originally when I joined I signed up to loads of brands. Now I’ve reduced the number of brands I am signed up to so I can concentrate on promoting them fully. I am now only signed up to brands I know and love or brands that really suit my content and offer value to my readers.
- Create content around the brands I am signed up to - for the brands I really know and love I have either written or plan to write a review of the brand/products to share my experience and why I think others should use them.
So far it seems to be working better for me than simply inserting links into my content and hoping they are clicked on!
Here's a look at my payment history which you can see has got much better recently, and also my current pending balance.
5 reasons to sign up to Awin as a blogger
I do like the platform and hope I can grow my commissions to more successful figures in the future. Here are five reasons why I recommend Awin.
1. Access to thousands of brands in one place
Across all their sectors they have 29500 brands at the time of writing. There is definitely going to be a brand that you know and love on their books. With so many different brands there will definitely be some that suit your blog, lifestyle and audience. It’s also so much easier to access all these affiliate programmes in one place on one platform.
2. Low & combined payment threshold
The payment threshold for cashing out is only £20. It’s also made up of all your commissions from all the different brands you advertise, so you could make £1 from one, 50p from another, £5 from another and once the grand total is £20, you will get paid. It seems a lot easier to me to make £20 from a combination of brands than one brand alone which is why I really like using Awin and I believe it’s why I’m starting to receive pay-outs more regularly than if I was signed up to independent affiliate marketing programmes.
3. Marketplace to advertise your other services
They also have a marketplace where you can advertise your other services to brands, such as collaborative blog posts and reviews. I’ve had a few brands reach out to me because they have found my listings on the marketplace on Awin.
4. Exclusive opportunities with brands
Once you are accepted on a brand’s affiliate programme with Awin, you can sign up to their newsletter to hear about their latest affiliate news. These are exclusive newsletters for affiliates which will give you access to special offers you can share with your readers and exclusive promotion codes to help you generate more interest and commissions. There are also other opportunities such as competitions where you can win money or even free access to services. I was able to have three months free access to a service because I was an affiliate and I also entered a competition and won £200. That’s why my first payment was over £200 with Awin.
5. Control over banner ads on your site
I used to use ad networks and have their ads plastered all over my site, but they only made me a maximum of £5 per month and I had little control over the brands I advertised. I now use affiliate banners from the My Creative section on Awin instead. This means I can advertise exactly what I like to my readers and where I like on my site.
There are definitely lots of reasons that Awin is a great affiliate marketing platform for bloggers. I’m still testing different ways to best apply the links and banners to my website, but this year it all seems to be working. I’ve had a pay-out four months in a row this year and I have almost £250 in my pending balance. Fingers crossed it will continue to pick up this year and provide another source of reliable income for my website!
More helpful articles if you want to monetise your blog
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