Your website is your 24/7 store, open to all with the potential to make you money at any time. However, if you’re not making money in spite of your best efforts, then you know that something needs to change.
You’ll need to take on this problem with a clear head, so take a step back from your site if you need to. Then, you can figure out where you’re going wrong and what you can do about it.
You’ll find some helpful suggestions below.
Make sure you have a great website
First things first, is it your site that's lacking?
You need to have a great website with good functionality (both for you and your customers/readers), that looks great and is adaptable. Perhaps you simply need to take the time to redesign your website and make it more user friendly.
If your website is missing a trick then it could be time to use a new website builder or provider that has all the elements you need.
Don't have the time? Opt for pay monthly websites that are designed for you, letting you sit back, create content and run your business whilst your new website is expertly designed and setup for you.
Ask for feedback
Source honest, helpful and critical feedback from someone you know will tell you the truth. If you are in networking groups related to your trade then ask for constructive criticism about your website and how to improve it.
It may be hard to swallow, but getting honest feedback so you can make improvements is totally worth it.
Make sure you have a solid content strategy
Make sure you have a solid content strategy - content is king, after all.
Write about the right topics and take your audience into account. You need to know exactly who they are, what they want to know, and more so that you can put the right content together.
You also need to take search engine algorithms into account. Publishing content regularly is one of the most important keys to success.
Stay active on social media
Being active on social media allows you to build a community and nurture relationships with your audience. It also helps you to humanize your brand, and amplifies content distribution efforts.
You’ll strengthen your online presence this way, and you’ll look like a legitimate business to anybody who searches for you - and they will. Many people admit to searching for businesses on social media before deciding to work with them.
Social media is an effective, and free, tool to get referral traffic to your website when used regularly and properly.
Use relevant hashtags and look for local business networking hours and groups.
Write content that sells
If you’re trying to sell a product or service, you need to focus on content that sells. Make sure your product descriptions are both truthful and enticing. You don’t need to write 500 words gushing about how fantastic the product is, but the more information you can include, and the more you can talk about why this product solves problems, the better.
People always want to imagine themselves with the product and picture how it could solve their problems, so address this.
Use clear images
If you're selling products on your website then a picture is worth a thousand words, as they say. Make sure your photos show different sides of your products, consider using white backgrounds and lifestyle photos depending on your type of products and show plenty of images.
Make sure your site is fast
Fast load times are just one of the elements of a great site. If it’s slow, you’ll have people click off and go elsewhere almost right away.
Are you a blogger and your site is constantly slow as your site is so large? You need to choose a WordPress hosting provider that is speedy enough to support this.
Your site should also be attractive and easy to use, with simple navigation. If your site doesn’t have these things, people will get fed up and make a mental note not to return.
Optimise and test your strategy continuously
Finally, you should test your strategy continuously, and then optimise what you’re doing. By split testing, for example, you can send your site to different groups of people with just a slight change at a time. This will help you to hone your site and ensure everything is as effective as can be.
Something as small as your font style or call to action button colour can make a big difference!
Running a website to make money takes hard work and dedication just like any other business. Make sure you stay active and update it regularly in order to make the most profit.