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How your small business can use video conferencing to make money

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In light of the COVID-19 pandemic, more people have been working at home than ever before. As a result, doing things digitally has become more than just popular - it’s become a necessity.

One area that has grown exponentially due to the pandemic is video conferencing. Apps like Skype and Zoom have seen huge growth over the last year. In fact, in just three months, Zoom went from a $100 million company to a $3 billion company. 

While most people use these apps for business meetings or to stay connected with people, you can actually use them as a part of your home business to make more money. Add them to your list of money-making apps that you can utilise to your advantage! 

In order to do that, it just takes a bit of creativity and organisation. So, let’s look at how video conferencing apps can bring in extra income. 

Teaching a class

Depending on your expertise, you can use platforms like Zoom to teach classes, either as a tutor to an individual or in front of a group of people. 

Teachers across the globe are depending on this model to educate their students on a daily basis throughout the pandemic. But, you don’t have to be a school teacher to take advantage of it. 

Are you a great baker? Hold cake-decorating classes.

Are you an expert sewer? Host a virtual ‘Sewing 101’ class.

Whether you have a business already or you just want to make some extra money, teaching online by using skills you already possess is a great way to bring in extra income for your business.

Hosting a webinar

If you are savvy with anything from digital marketing to graphic design, you may be better suited to host a webinar. 

Webinars are different from virtual teaching in that they tend to focus heavily on what you’re doing on your computer screen.

Hosting a webinar via platforms like Zoom will give you the opportunity to speak and be seen in-person while you’re showing slides, screen shots, etc.

It will also give others who have joined the opportunity to ask you questions. 

You can advertise these webinars as “paid workshops”, hosting them as frequently as you would like if you have enough people signed up. The business aspect includes marketing yourself and making sure people know about what you’re offering. 

If you do try to build a business based on webinars, it’s a good idea to hold them on a consistent basis, and make sure those who are interested know when they are scheduled. That will help you to build a following.  

Getting started is easy

One of the best things about using video to make money or build a business is that you don’t need much to get started.

A strong internet connection and the right video conferencing equipment will help you take your money-making endeavours to the next level.

Consider the skills you already have and how you might be able to share those with others via video, in a way that brings in extra income.

When you’re able to share something you love, you’ll be making money while having fun - who doesn’t want that?