It’s been a hard time for small business owners. Admittedly, those of us who run a home business didn’t have to deal with the issue of figuring out how to work remotely, but we have all faced huge changes in our daily schedules (hands up everyone who had to figure out how to factor home schooling into their timetable?) and we are facing a lot more competition from bigger sites and businesses who are all desperately pivoting online in an attempt to keep their customers and readers.
In times such as these, it’s important to not panic and to think about the practical things we can do to make sure we’re still reaching the people who are potential valued customers and clients. That’s where good SEO practice comes in.
Now, the chances are that you at least have a rudimentary understanding of what SEO is and how it can impact your business, but if you’ve found yourself rushing about a bit and letting some good habits slide, here’s a reminder of just how important it can be.
SEO helps you find the right customers
At its core, search engine optimisation (SEO) means that you have a better chance of being listed at the top of those search results when people go looking for your area of business. But it’s not just about getting clicks, is it?
It’s about getting the right clicks. It’s one thing to draw people to your website, it’s quite another to make sure that they stick around once they get there.
Good SEO practice will help you to make sure that you’re using the right phrases and keywords so that the people who find you are genuinely interested.
SEO can boost every part of your website
It’s not just about making sure that you’re using buzzy headlines. If you really want to make sure that your SEO is working for you, you need to be going through your site with a fine-toothed comb to ensure that every post, every piece of content, is optimised.
Things are fiercely competitive out there, and if you have a blog post that isn’t working for you, it’s just dead weight that you’re lugging around.
If you’re not confident that your website is performing as well as it should be, then a good online marketing agency can help you identify problems and highlight areas where you should be doing more. Bristol marketing agency Caffeine Marketing is a great example of a firm that understands the importance of creating an SEO strategy for your business needs, whether you’re local, national or international.
SEO is constantly changing
If you have been running you own business from home for a while, you don’t need us to tell you that the landscape is constantly changing as technology evolves, new social media channels spring up, and yesterday’s perfect solutions become redundant overnight.
When it comes to SEO, it’s not enough to rely on the wisdom you’ve gained in previous years, you need to make sure that you are staying on top of the current trends and the latest changes that Google is making to their search engine algorithms, with three major updates in the last year alone.
Don’t let things slide, keep learning and keep making adjustments for a successful business.
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