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How to make customers feel special + valued

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There is no denying that it has been a trying time for people and businesses over the past two years. We have faced a lot of uncertainty during this period. People have had to cope with losing family members. Others have lost their jobs. Entire businesses have shut down.  The situations vary dramatically. One thing we all need to do is work together. As a business owner who is trying to recover from the impact of the pandemic, it pays to make your customers feel special. But how can you achieve this? Read on to discover everything you need to know for how to make customers feel special and valued. 

How to make customers feel special + valued

How to make your customers feel special, valued and happy 

  • Up your marketing game

There is only one place to begin when it comes to making your customers feel special, and this is by upping your marketing game. Give your customers special treatment by making sure that your marketing efforts show how much you care. The Foil Printing Company is a good place to start. They sell luxurious business cards, invitations, and other print marketing materials. The foil effect is incredibly lavish and is bound to make your customers feel special. You can use your business cards to give customers a special deal on their first purchase.  Or add flyers to orders with a special voucher code off their next order.  Many people think about attracting customers with a special offer, but ensure your existing customers feel valued and appreciated too and they’ll reward you with their repeat business.

Aside from this, you may want to consider launching a promotional gift strategy. After all, who doesn’t like to receive something for free? You do not have to spend a lot, but gifts are bound to make your customers feel special. Plus, if you are clever with your choice of gift, you can end up getting your customers to market for you. For example, reusable tote bags make a lot of sense. They are highly desirable today, as people are trying to reduce their use of plastic. Therefore, you can be sure that the tote bag will get a lot of use, and it will market your business effectively in the process. A happy customer and more eyes on your business as well; it is the perfect combination.

  • Embrace the small talk

When you are communicating with customers today, it only takes a minute or so to ask them how they are doing and if they are okay. After the past two years, you would be shocked by how much of a difference this sort of question can make. It shows that you care and that you are interested in more than just the person’s business. You care about your customers as people, and this can go a very long way. Rather than simply getting down to business, make sure that your customer support team has a human conversation first.

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  • Be flexible

In addition to the points that we have mentioned so far, it is also vital to be flexible. Flexibility is critical. After all, we all have different circumstances and a lot of people are not in the same position that they were before the pandemic, which can be very challenging for them to cope with. This is why it makes sense to be flexible wherever possible. If a customer owes you money, try to come up with a suitable plan, rather than putting them in a position that is only going to make life worse for them. Yes, it is important that you get the money you are owed, but a little bit of compassion can go a very long way at times like this.

  • Consider exclusive events, deals, and promotions

Last but not least, you should think about different ways that you can give your customers something to look forward to. Whether it is a one-off event in the run-up to Christmas or a special deal or discount, there are lots of different ways that you can bring fun and value to your customers. Thinking outside of the box is crucial here. You need to do something that other businesses are not doing so that you can make a memorable impression and keep customers coming back. After all, if all businesses are doing it, chances are your customers won’t feel very special at the end of it. 


There are lots of ways to satisfy your customers and make them feel special

As you can see, there are a number of different approaches you can use to make sure that your customers feel special. In the difficult times that we live in at the moment, this is more important than it ever has been. You need your customers to know that they are appreciated, and the tips that we have provided above will help you to achieve this. Consumer loyalty is vital at all times, but this is arguably more so the case now than it ever has been when you consider the circumstances we have all had to deal with as of late. 


Check out more great business tips here!


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