Job seekers are always looking for ways to improve their chances of getting hired. With competition tougher than ever, it’s important to understand what employers are looking for and how you can present yourself in the best possible light.

According to Statista, there were around 1.28 million unemployed people in the UK in recent years. That means every vacancy could attract dozens, if not hundreds, of applicants. Standing out and getting hired is absolutely possible, but it requires preparation and persistence.

So, how can you improve your chances of getting hired? Let’s explore practical steps you can take to boost your employability and secure your next role.

Tailor Your CV for Every Job

One of the biggest mistakes job seekers make is sending the same CV and cover letter to multiple employers. Recruiters can spot generic applications instantly, and it often leads to rejection.

Instead, tailor your CV and cover letter for each position. Highlight the skills and experiences that are most relevant to the specific role. Use the job description to guide what you include and mirror some of the employer’s key phrases where appropriate.

Always double-check for spelling errors, incorrect details, or formatting issues. Online CV builders can help you create a polished design, but it’s your content that matters most. A personalised CV shows employers you’ve taken the time to understand the role and makes you stand out from the competition. 

You can use online tools and websites to create the most creative resume to help you stand out amongst the crowd. 

Network to Unlock Opportunities

Networking remains one of the best ways to hear about opportunities before they’re advertised. Many roles are filled through recommendations, so building relationships with people in your field can give you a real advantage.

You can network at industry conferences, training events, career fairs, or online through platforms like LinkedIn. Joining relevant groups and contributing to discussions can raise your profile among employers and peers.

When networking, don’t just ask for favours. Instead, build genuine relationships, share useful information, and support others. Over time, these connections can lead to job referrals, collaborations, and valuable career advice.

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Apply for Jobs You Truly Want

It can be tempting to apply for every vacancy you see, but this can backfire. If you’re not genuinely interested in the role, it will show in your application and interviews.

Instead, focus on roles that match your skills, interests, and long-term goals. Research the company culture, values, and progression opportunities before applying. Employers value enthusiasm, and candidates who clearly want the job often perform better in interviews.

Remember, quality beats quantity when it comes to job applications. Ten strong, well-targeted applications are far more effective than fifty rushed ones.

Research the Company Before Applying

Employers want to see that you understand their organisation and why you want to work there. Research the company’s history, products, services, and values.

Check their website, read press releases, and explore their social media pages. If they’ve recently launched a new product, opened a new office, or announced sustainability goals, mention this in your application or interview. It shows initiative and genuine interest.

Going into an interview with strong knowledge of the company also allows you to ask thoughtful questions, which can leave a lasting impression.

Look for Professional Growth Opportunities

Employers want candidates who are proactive about improving their skills. Adding courses, certifications, or volunteering to your CV demonstrates commitment to personal development.

Consider online learning platforms such as Coursera, LinkedIn Learning, or Udemy, many of which offer affordable or even free training. Adding just one or two recent certificates to your CV can help you stand out from others with similar experience.

Professional growth isn’t limited to formal education. Attending webinars, joining industry associations, or even starting a side project in your field can also strengthen your employability.

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Show Your Personality in Interviews

Employers often say they hire for attitude as much as skills. During interviews, let your personality come through. A positive, enthusiastic approach makes you more memorable and shows that you’ll be a good fit for the workplace culture.

Make eye contact, smile, and use open body language. If it’s a phone or video interview, try to speak clearly, smile while talking, and show energy in your voice.

Think of interviews as two-way conversations. Employers want to know if you can do the job, but they also want to see if you’re someone they’d enjoy working with.

Clean Up Your Online Profiles

In today’s digital world, many employers check applicants’ social media profiles. A survey revealed that more than two-thirds of employers have rejected candidates based on their online presence.

Before applying, review your profiles on LinkedIn, Facebook, Instagram, and X (Twitter). Remove anything that could appear unprofessional or controversial.

If possible, use your social media to your advantage by sharing industry-related content or showcasing achievements. A strong LinkedIn profile with endorsements and recommendations can significantly boost your chances of being noticed by recruiters.

Dress Appropriately for the Interview

First impressions matter. Dressing smartly shows professionalism and respect for the opportunity.

For most office jobs, a suit or business attire is suitable. For roles in fitness, retail, or creative industries, smart-casual or industry-appropriate interview outfits may be more fitting. The key is to look neat, clean, and prepared.

If in doubt, it’s better to be slightly overdressed than underdressed. Employers notice the effort you make in your presentation.

Gain Relevant Work Experience

Experience is one of the strongest ways to improve your chances of getting hired. If you’re struggling to get interviews, consider internships, volunteering, or part-time roles in your chosen field.

Even short-term experience can help you develop practical skills, expand your network, and fill gaps in your CV. For graduates or career changers, this can make a big difference in showing commitment and capability.

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Use Job Boards and Recruitment Agencies Strategically

Job boards like Indeed, Reed, and CV-Library remain popular, but don’t just upload your CV and wait. Set up job alerts, apply quickly to new postings, and use keywords to optimise your profile so recruiters can find you.

Recruitment agencies can also open doors to roles not advertised publicly. Many agencies specialise in certain industries, so finding the right one for your sector can improve your chances of being matched with relevant positions.

Build a Strong Personal Brand

In competitive job markets, personal branding is becoming increasingly important. Think about how you want employers to see you and what makes you different.

You can build your brand by publishing articles on LinkedIn, contributing to industry discussions, or even running your own professional blog or portfolio site. Having a strong online presence helps employers find you and positions you as a credible professional.

Stay Consistent and Resilient

Job searching can be discouraging, especially if you face rejection. However, persistence is key. Set aside time each day or week to work on applications, networking, and skill-building.

Staying consistent increases your chances of success. Employers value candidates who show resilience and determination, as these traits often translate into workplace success too.

Final Word

Getting hired is about more than just luck. By tailoring your applications, building your skills, networking effectively, and presenting yourself positively, you can stand out from other applicants.

Remember, the best way to improve your chances of getting hired is to show employers that you are prepared, adaptable, and motivated. Every step you take towards improving your CV, interview skills, and online presence brings you closer to your next job opportunity.