How to promote your blog giveaway for free
Originally published in March 2017 and regularly updated. Bookmark and follow the guide for all your blog giveaways!
Do you often run a blog giveaway, but you're not sure how best to promote it for maximum engagement?
Read on to discover how to easily promote your blog giveaway for free online for more exposure!
Where to promote your blog giveaway online
Blog giveaways are an amazing way to give something back to your existing readers as well as getting new eyes on your blog.
I use Rafflecopter to run my blog giveaways. They make the whole process really simple. Choose your prize, add your entry options, enter your T&Cs and voila!
They’ll give you the code to pop their widget on your blog. Once the giveaway has finished, they'll pick a winner at random for you. You can export a list of all entrants too. Great if you add a disclaimer that all entrants will be subscribed to your newsletter - you must make this clear if you do this.
But don’t just expect everyone to find the giveaway on your blog. You have to get out there and tell everyone all about it!
Here are several ways to share your blog giveaways once you hit publish:
Official UK Bloggers - post under the thread using the correct format
Blog Competitions & Giveaways – post under the end date thread
Competitions – post on the wall
Mummy & Daddy Bloggers – post on the competition thread
Use relevant hashtags such as #giveaway #prize #win
(If it’s a Friday or Wednesday use #freebiefriday or #winitwednesday)
Why not use SocialOomph to schedule a bunch of different tweets to go out automatically at set intervals for the duration of your giveaway?
Share a picture of the prize on Instagram so your followers here know about your giveaway.
Use hashtags which are relevant such as #instawin #instagiveaway #giveaway #prize #win #competition
I always pin every picture from every new blog post to my blog board. Perhaps even start a giveaway only board?
Why not use Canva to create a great Pinterest image in only a few minutes?
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