Bloomtown Review + Discount Code
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There’s something exciting about discovering a new natural skincare brand — especially one that genuinely cares about the planet and what goes into its products.
Over the past five years, I’ve completely overhauled my skincare routine. The bathroom shelves that once held chemical-heavy lotions and potions are now filled with natural, earth-friendly alternatives. It’s been one of the best switches I’ve ever made, both for my skin and for the environment.
And yet, it still amazes me that so many huge companies continue to use unnecessary, synthetic ingredients — the kind that irritate skin and harm the planet — while marketing them as “luxury.”
That’s why finding brands like Bloomtown feels like such a breath of fresh air. They’re not about cutting corners or mass-producing cheap formulas. They’re about doing beauty better — for people, animals, and the planet.
Who are Bloomtown?
Bloomtown is a multi-award-winning, family-run business based in Cornwall, UK. The brand was founded by Preyanka and Medwin after they witnessed the devastating effects of palm oil production first-hand — the deforestation, the loss of wildlife habitats, and the threat of extinction to species like orangutans.
That experience inspired them to create something positive: a completely palm-oil-free, cruelty-free, and ethical skincare range that proves beauty can be both luxurious and sustainable.
Unlike many companies that disguise palm oil under complicated chemical names, Bloomtown’s ingredients are completely transparent. They’re committed to making products that are safe for your skin, kind to animals, and gentle on the planet.
They never test on animals, never sell in countries that require animal testing, and they donate 10% of profits to environmental and animal charities.
Their range is filled with sustainably sourced, ethically harvested ingredients, not synthetic fillers or harsh chemicals. It’s natural skincare done right.
Eco-conscious packaging that really impressed me
When my Bloomtown delivery arrived, I’ll admit I had a moment of panic. I saw bubble wrap and packing peanuts and thought, “Oh no, not plastic!”
But I couldn’t have been more wrong.
Every bit of packaging was eco-friendly and biodegradable, including the bubble wrap and the packing peanuts, which dissolve in water. Even the bottles and jars are made from recycled or recyclable materials — and most are glass.
That attention to detail really says a lot about a company. It’s not just about what’s inside the bottle — it’s about the entire experience and the impact behind it.
What I tried
Bloomtown kindly sent me three products to try:
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Exfoliating & Moisturising Sugar Scrub – The Grove (Blood Orange & Pink Grapefruit)
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Organic Hand & Body Wash – The Hedgerow (Blackberry & Honeysuckle)
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Roll-On Infused Oil – The Café (Vanilla & Hazelnut)
And let me tell you — I loved every single one.
Exfoliating & Moisturising Sugar Scrub: The Grove
I’ll start with the sugar scrub because it’s incredible.
I know I often preach about avoiding refined sugar in food, but when it comes to skincare, I’m all for it. Sugar scrubs are one of the best ways to gently exfoliate and leave your skin feeling brand new.
The Grove scent — a mix of blood orange and pink grapefruit — is beautifully uplifting. It’s refreshing, fruity, and instantly boosts your mood. The texture is rich and luxurious, and a little goes a long way.
After rinsing, my skin felt smooth, soft, and moisturised, without that greasy film some scrubs leave behind.
Even better, Bloomtown are so confident in their sugar scrubs that they offer a money-back guarantee. If you don’t love it, you can return it within five days for a full refund. That’s how much they believe in their product.
Organic Hand & Body Wash: The Hedgerow
Next up, The Hedgerow body and hand wash — and I think this one might just be my favourite.
It smells absolutely divine, with the natural sweetness of blackberry and honeysuckle. It’s one of those scents that fills the bathroom and lingers gently on your skin afterward.
The formula is organic, vegan, and free from parabens and synthetic detergents. Instead, it’s made with skin-nourishing coconut and olive oils, which cleanse gently without drying your skin out.
I’ve been using it every morning in the shower, and it’s honestly the perfect way to start the day. I even keep a bottle by the kitchen sink now too — it’s that good.
Roll-On Infused Oil: The Café
Finally, the Roll-On Infused Oil in The Café scent — a comforting blend of vanilla and hazelnut.
At first roll, it’s quite sweet, but it quickly settles into a softer, warm scent that’s almost edible. It’s comforting, cosy, and just a little bit addictive.
I love how compact the roll-on is. It fits easily in my bag and makes a lovely little pick-me-up throughout the day. A quick swipe on your wrists or neck, and you’re instantly refreshed.
Why I love Bloomtown’s approach
What makes Bloomtown stand out for me is how genuine their ethics are. This isn’t just marketing — it’s their entire mission.
Everything they do reflects a commitment to sustainability, transparency, and compassion. From sourcing ingredients responsibly to using recycled packaging and supporting charities, they’re proving that running a business ethically is possible.
They’ve also shown that eco-friendly skincare can still feel luxurious. These products look and smell amazing, but they’re also made with integrity and respect for nature.
Why making small swaps matters
Switching to ethical brands like Bloomtown isn’t just good for your skin — it’s good for the planet too.
By choosing palm-oil-free, cruelty-free products, you’re helping to reduce deforestation, protect wildlife, and support companies that are creating positive change.
Plus, investing in better-quality natural skincare often means you need less of it. Each product lasts longer, saving you money over time.
If you’re trying to reduce plastic waste or live a more mindful lifestyle, Bloomtown is a great place to start.
You can even pair this switch with other sustainable habits, like using reusable makeup pads or solid shampoo bars — small changes that make a big impact.
Bloomtown 20% discount code
The lovely team at Bloomtown have given me an exclusive 20% discount code to share with you.
Use LYLIA20 at checkout to get 20% off your order at www.bloomtown.co.uk
They have a huge range to explore — from natural body washes, soaps, and scrubs to clay masks, lip balms, candles, and bath oils. Everything is beautifully packaged and makes an ideal gift (for yourself or someone else).
If you love discovering new ethical brands, trust me — you’ll adore Bloomtown.
Final thoughts
It’s rare to find a brand that ticks every box — ethical, vegan, palm-oil-free, environmentally conscious, and genuinely effective. But Bloomtown does all that and more.
Their products smell incredible, look beautiful, and feel amazing on the skin. The fact that they give back to environmental and animal charities just makes me love them even more.
Bloomtown is proof that small, independent brands can lead the way in creating a kinder, cleaner beauty industry.
If you’ve been wanting to switch to more natural, cruelty-free skincare, this is the perfect place to start.
And don’t forget to use LYLIA20 for 20% off your first order — because feeling good shouldn’t cost the earth.