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Category: Business: Work from Home, Freelancing, Self-Employment, Home Business, Marketing, Etc

  1. Three Killer Ways To Bring Customers To Your Business Without Promoting The Product

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    No matter what type of digital business you manage, getting customers to your website is integral to your ongoing success. While promoting the products in an effective way is vital, consumers will form opinions based on the brand image too. Therefore, getting them to love the company is crucial, and getting them to take note without trying to sell the products is a great way to do it.

    Here are three fantastic ways to do just that.

    Give Them Related Content That Shows Your Passion

    When a potential customer can see that you are genuinely passionate and knowledgeable about your work, they will trust you. Therefore, providing content such as blogs about the latest and greatest updates in the industry can work wonders. Apart from anything else, it gets them thinking about this aspect of their lives, and your products by association.

    Do this in a fun and entertaining way, and you should find that clients naturally spread the word to their loved ones and social media followers. Factory Direct Flooring produced a quiz on fictional furnishings. It is a great way of linking to their business without pushing customers into looking at their products. As a soft sales approach, you should take inspiration from this.

    Showing clients that you aren’t only interested in their money can also make them look favourably on your business. The impact that his can have on their consumer decisions is huge.

    Actively Help Your Clients

    Aside from showing an interest in the business sector, you must also try to give support where possible. This extra customer care is another fantastic way to gain more trust. Furthermore, it’s an ideal opportunity to pay extra attention to existing clients as well as the new ones. Best of all, providing this type of content can save you the time and hassle of handling individual issues.

    One of the best options is to launch a YouTube channel with tutorials and video guides. This concept can take many forms, and the Petco support for setting up fish tanks is a great example. It gives them a perfect chance to get people thinking about their products without promoting them in an explicit fashion. Crucially, the lessons taught encourage a better experience for fish owners too.

    Use those sentiments when helping your clients. If they are able to enjoy your products, whatever they may be, to the full potential, they’ll be more likely to buy.

    Support A Cause

    Charity plays a crucial role in modern society, and your business will be eager to support worthy causes for many reasons. Apart from satisfying those personal needs, though, it can be the perfect way to gain a better connection with clients. After all, we all want to know the people behind the company, and a shared passion can strengthen that bond greatly.

    There are many facets to running a successful business, but getting clients on board with the brand on a personal level is key. Organising events and fundraisers can provide a fun and memorable experience that also does good for those in need. Building that community vibe that encourages participation can only be good news. Going green in your operation is another useful suggestion.

    While those personal gains should never be the main reason for getting involved, you shouldn’t ignore them. Get this aspect right, and everyone’s a winner.

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    Three Killer Ways To Bring Customers To Your Business Without Promoting The

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  2. Discover the qualities necessary to run a successful business

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    It is not an easy task to run a business. A true business person has to master a lot of knowledge and have excellent soft skills. Is it possible to become a successful business owner? Yes, it is possible. However, it can take time, a lot of learning and perseverance.

    People who learn from a young age might have a head start at becoming successful business owners. During school years students gain crucial skills and knowledge that can help them prepare for a professional life. Each subject in school is valuable.  Even academic writing can be important, especially when trying to appear professional in writing such as emails and an online website. Take a look at https://essay.online to understand what a good academic piece of writing should look like.

    Academic writing teaches students not only to organise personal time effectively, but also to be hard-working and meticulous.  Taking care, paying attention to detail and being thorough with one’s work is a great skill that can transfer to owning a business. These are great qualities to have in a future business life. It’s also a great idea to develop a habit and love for reading.  Successful business people will read continuously in order to develop and learn vital skills throughout their careers.

    Discover what qualities are necessary to run a successful business

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    What type of knowledge should a good business owner have?

    Every business is built with certain knowledge. A good business person has to know in detail the area they work in. Even top managers have to master every single type of the process right from the very bottom to the top. Without such knowledge from the ground up, a manager will never be able to find the right business solution.  Knowing your business inside out is vital for its victory.

    This isn’t all they need to know though.  A good business person should be good at business management too. This is crucial because even if a company produces brilliant products, if they do not distribute them in the right way, it will never be profitable company.  Managing all aspects of the business is crucial for success.

    These two types of knowledge are not easy to gain. That is why reading continuously and staying ahead of the game is so important. Self-development and training is also key, as is sparking that inner creativity.  Thinking outside the box and coming up with unique ideas is a skill many successful entrepreneurs have in common.

    The personal qualities a good business owner should have

    Personal qualities are also required to succeed.  You may very well be brilliant at your trained day job, but may not be able to manage others or an entire business effectively.  Just because you have mastered your chosen career path, it doesn’t mean you can master your own business.  This is where a good personality and people skills come in, along with the right attitude and abilities.

    Here are some of the necessary personal qualities to have:

    Strong negotiation skills. These type of skills should be mastered by every business owner. Being a successful negotiator can make a great difference when it comes to business development. Negotiation skills are quite hard to gain, though it does mean that you shouldn't do your best to attain them.

    Good communication skills.  It is essential to have fine communication skills. Business is a matter of persuasion. If you know how to persuade you’ll succeed for sure, but you also need to be honest and have integrity.

    An ability to resolve conflicts effectively. During the working process, conflicts may happen. There is no way to escape that. A good manager will be able to resolve conflicts efficiently. Conflicts usually happen among employees and a manager will need to resolve them in a fair way to leave all parties satisfied and keep moral high.  If you don’t employ people you may have conflicts with suppliers or clients and you need to manage them professionally.

    Critical thinking. It’s another important skill. The ability to analyze in a critical way is essential in business. Forget about personal emotions and focus on the business’ interests instead.

    Decision-making. Every business owner has to know how to make the right decisions. It seems very easy to say, but that’s very hard to do. Decision taking requires being strong and persuasive. You should be brave enough in order to take the responsibility for the destiny of a company and its people. Decision making skills are crucial.

    Perfect time management skills. Business owners are very busy people. They have tons of things to do and a never ending to-do list. Therefore, they need to plan in advance and organise their time efficiently and effectively.  Knowing how to prioritise tasks is vital. 

    Luckily there are several courses and programs available for all of the above for anyone to be able to brush up these skills if needed.  There is more to being a successful business owner than just education, though the skills you learn there may help greatly.  Bringing the right attitude, hard –work, perseverance and likeable qualities will also go a long way.

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  3. The Missing Piece To Your Business Success

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    Being a freelancer is a leap of faith, that sometimes rapidly transforms into an incredible success. However, more often than not, being a freelancer is filled with stress and everyday struggle as you try to make it work. Would you be surprised to know that more than half of all freelancers choose to give up their independent career and go back to a normal day-to-day office job because they can’t handle the pressure of running a small business?

    It would be unfair to mock them. The freelancing life demands, indeed, a lot of work. It doesn’t matter if you’re an expert in your sector. When you run your own business, you need to have a strong understanding of marketing, branding, and business management. Freelancers are not just very talented and motivated individuals. They are experts at multitasking to maintain their business! From finishing a project for a client to monitoring your brand online, you need to uncover the secret to freelancing success.

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    Business acumen to convince buyers and investors

    Freelancers are in a difficult position, as they need to be good enough to compete against professional companies about specific skills, but they also have to maintain a professional presence despite running a one-person business. Ultimately, you need to know how to manage a company, which implies either previous experience, or relevant studies – such as masters in business management – or even both. Your customers, and your potential investors will be expecting you to provide the same level of information and managed processes as any other company.

    A strong marketing strategy to grow

    If you’ve never worked with online marketing before, you can’t maintain a freelancing career without understanding how to make digital marketing work for you. Thankfully, there is a variety of free or low-cost online tools that can provide you with the necessary customer data to create a targeted strategy. For instance, using Google Analytics can help to identify behavioural patterns, such as which social media platform performs work best for you or whether your web visitors are local, national or international users. Knowing who you are trying to sell to makes it easier to design the best messaging to engage with your audience. Additionally, using digital data collecting tools can also give you precious indications about budget management. For instance, if nobody comes through paid advertisement, you know you are wasting money on this strategy.

    A brand experience your customers won’t forget

    Do you know what successful businesses have in common?. They have created a brand experience. You can learn from the big companies, such as Disney, that a great experience is priceless. Indeed, the decor plays a significant part in setting the mood, however as not all businesses have a physical site, it not always a valid element. However, the interactions with the various members of the staff need to convey the same excitement that the visitor feels. In other words, your behaviour, the way you interact with customers and the way you deal with queries and issues are just as much part of your brand image as your logo or your web design.

    The bottom line is that to succeed as a freelancer; you need to think like a big company. You need the business knowledge, the strategic approach and the engaging experience of giants, with the personal touch that only small companies and independent entrepreneurs can create.

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    The Missing Piece To Your Business Success

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  4. Basic SEO boosting tips for your lifestyle blog

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    Search engine optimisation, otherwise known as SEO, is a phrase that is thrown around a lot in the digital marketing world. As a blogger, it is important to make sure you are optimising your content for increased SEO. Poor SEO will result in poor visibility online, and in return, a poor audience. If you are serious about wanting your lifestyle blog to succeed, you need to make sure you are clued up on what SEO is, how it works, and how you can create the best possible content to boost your online presence.

    SEO boosting tips for your lifestyle blog - scrabble image

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    Be an expert in your field

    Every blog has its own niche, something that makes it unique and stands out from the crowd, and you need to build on this with each post. It isn’t possible to be an expert in everything, but you should be an expert in your chosen field. Choose your top 5 subjects that you want to blog about, and be known for, and then stick with them. Once you have these, you can focus on writing relevant and unique content a few times a month; this will have a real impact on your SEO and target the right audience for your niche. Google will rank articles that are topically relevant significantly higher than content that doesn’t provide a singular focus.

    Write for your audience

    All of your content should be written for your specific audience, and real-life people, not web crawlers. Some bloggers get too involved in writing content that will be picked up by search engines and end up writing posts that are poor quality and hard to read. You should write with search engines in mind by including relevant keywords, but you also need to write content that is engaging enough for people to read, and even more importantly, share your content. The larger the audience for your blog, the higher you will rank online, so aim to write compelling articles that inform, inspire and entertain your readers.

    SEO boosting tips for your lifestyle blog

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    Post regularly

    Make sure you are posting relevant content regularly, to help establish your blog as a leader in your field. It is recommended to post between 10 and 15 blogs a month, to create a content schedule and plan what topics you are going to post about and when. It will keep your organised and help you to schedule your time more efficiently. Check out this guide for creating a blog schedule.

    Posting that often may feel like a big commitment, but the results will speak for themselves. If it is too much for you to handle alone, invest in a good copywriter to help you out in producing high-quality blogs on a regular basis.

    Carefully place keywords

    Once you have written an engaging and high-quality blog or article that your readers are sure to love, it is time to look at it again to make sure it is optimised to crawlers to pick it up. This is achieved by proper keyword placement. Ideally, you should include your keywords in the post title, sub-headings and at other various points throughout the content. It is important to space them out as much as possible to avoid sounding repetitive and giving your readers a poor experience. You should also include your keywords in any images that are complimenting your blog. Add keywords to your image file names and also the alt text. Visit this website for more tips on using keywords to improve your SEO.

    These are just a few ways to get started on optimising your content for SEO and building your audience online. For more help on improving your lifestyle blog's online presence, check this agency out.

     

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     Basic SEO boosting tips for your lifestyle blog

  5. 10% discount code to build a shop and blog with Create (create.net)

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    If you’re looking for a discount code for Create.net then you’re in the right place!  Create are the website builders I have used for this blog and shop ever since I set up my first website.  Well, I did use another ecommerce platform for one day, but they were useless and I got a refund sharpish.  Luckily I somehow discovered Create who had everything I needed to set up my online fashion boutique at the time.

    Read this to see why the other website creator was no good: How to CREATE your own website (who I use)

    10% discount code to build a shop and blog with Create

    Originally I didn’t even have a blog and just set up a fashion shop.  I’d sold items on Facebook and Esty prior to this, but even all those years ago (almost five) Facebook were constantly making changes to their algorithm which was affecting my sales.  I knew I had to set up my own online website if I was to continue.

    A lot has changed in the five years I’ve had my website and blogging is now my focus.  I still have my store and it can be found here if you want a peek as an example of what a Create shop looks like.

    Don’t take mine as the only example though!  They have so many fully customisable responsive themes to choose from, so you can pick one that suits your brand and tweak it to personalise.  I love a minimal clean white look, so this theme works for me.  I have changed a couple of fonts and colours.  It’s so easy to change the themes and preview before deciding on them to pick the best for you.

    There’s a full stock management system and stock control all integrated into an easy to use backend.  You can generate sales reports and see everything you need in the dashboard.  The customer service team are also brilliant!  I think I’ve had around three account managers in the five years I’ve been with Create and they have all been the most helpful people ever.  They never make me feel like an idiot, even when I’m asking the most obvious questions.  You need no technical experience whatsoever to make a website with Create.

    My shop is still there, but I mostly blog now.  The blog is great as an addition to your ecommerce store and it still works fine for me as a full time blogger, but it does lack a lot of blog features you’ll get with a dedicated platform such as Wordpress which I use for my second blog.  For a simple blog alongside your store or even if you just want a basic blog that’s easy to use with no fuss, then the blog is just fine.

    There’s an option to pay monthly or save a bit more if you pay yearly.  I pay every January and it’s done and forgotten about for a year.  I have two domains, both the .com and .co.uk and they are around £30 each for two years.  Create will organise all this for you through your dashboard and send reminders when the payment is due.

    If you want to play around there’s a free trial where you can test everything before committing to a contract.

    Save 10% with my discount and referral code RAF315226 at https://www.create.net 

    10% discount code to build a shop and blog with Create

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