Top 5 tips for organising a successful corporate launch event

Posted on 8:15pm Wednesday 1st May 2019

Whether you’re launching a new product or a new business, getting your corporate launch event right is essential.

So how should you make sure it all goes to plan?

Here are five tips to help you organise your corporate event and ensure it’s a success.

1. Choose the right venue

The venue is going to play a key role when you plan your corporate launch event, so make sure you choose somewhere suitable.

It should be large enough to comfortably fit all of your guests and in a good location that is easy to access.

Although you need to stick within your budget, try to choose a venue that will wow your guests as well as staying on-brand.

One option is to consider renting a tent or temporary structure, especially if some or your entire event will be held outdoors. That way, you can provide a stunning venue for your event while providing protection from the sun or rain.

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2. Invite the right people

Perhaps the most important factor of all is to make sure the right people show up. Whether you are launching a business or a new product, you want to make sure that all the key stakeholders are invited.

This should include the right journalists, clients, customers, bloggers, influencers, and even celebrities, who can be great for generating buzz around your event.

Interact with your guests and make sure you look after them – business is all about building relationships, so you want to make sure everyone has fun.

3. Hire catering and entertainment

Catering and entertainment will both play major roles in your launch event. People will expect to get food and drink – depending on the event, this may involve a full meal or a champagne reception.

Entertainment can generate buzz around your event as well as ensuring everyone has fun. Consider hiring a well-known band if you can afford it because it might help ensure more people turn up.

4. Get your message across

The whole purpose of your event is to spread the word about your new business or product, so make sure you focus everything around this. Hold product demonstrations, ensure you have staff on hand to answer questions, and make sure everyone knows why they are there.

Sure, you want people to have a good time, but you want them to go away remembering the real reason for the event so they continue to talk about it once it’s over.

5. Provide lots of freebies

Your guests will also expect some kind of souvenirs from the event, and there are many options when it comes to choosing promotional products. Try to choose something useful that your guests will actually want to use because this will help to spread your brand message further.

If the event is a product launch, you will usually want to provide guests with a sample of your product if this is feasible. Be creative, have fun and try to surprise your guests if you can.

Plan your corporate launch event

These are some of the main considerations when planning your launch event. Make sure you start planning early to ensure you have time to put all the pieces together and then plan to amaze and delight your guests.

The most important thing is to make sure they remember your event compared to the other events they attend. This will ensure they’re talking about it for a long time to come and help to get the word out about your new product or business launch.