For those with entrepreneurial ambition, it feels like the wrong time to be launching a business, and many would-be start-ups are placing their plans on hold.
It’s true, the challenges that lie ahead are many – whether you’re new to your industry, an experienced pro striking out on your own or simply a long-term SME owner trying to survive.
But the golden age of ecommerce has only been hastened by the events of the last two years, and for many businesses, it has been a lifeline. Armed with a little know-how, savvy entrepreneurs looking to launch themselves online for the first time can thrive with just a few simple tips – here are three to get you started.
1. It’s all about the hype…
So you’ve got your shiny new website set up and ready for trade.
You might be raring to go, but it’s worth taking some time before you launch to spread the word and create a little fanfare around the big reveal.
Social media is a great way to do this. Encourage customers to follow you in advance of the site launch by offering competitions and giveaways, discount codes and exclusives, and remember that word of mouth is a powerful tool even in the digital age. Competitions which ask users to tag friends or share can be worth their weight in gold when it comes to boosting reach and are often just as effective as paying for a promoted post on some channels.
Making your website visible prior to launch is a sure-fire way to have business booming from the get-go.
2. Web wizardry
Whether your business is an offline-only venture or operating between the two, online advertising can be far more effective in terms of both reach and cost than traditional marketing methods.
But if you’re breaking into the world of ecommerce for the first time, you simply can’t do without it.
And if you’re an absolute beginner, worth investing in the assistance of an agency, who can support you every step of the way – even the parts of the journey you hadn’t considered. London-based Maratopia Digital Marketing are just one such agency, with expert web designers and content developers who can help you in those early stages, but also provide services like SEO and PPC which ensure that your website isn’t simply existing in the digital vacuum.
Once the initial launch is off to a successful start, be sure to keep the momentum going with your customer comms.
Make the most of your social media channels with responsive, customer-oriented communication – real-time communication on sites like Twitter and Facebook have given many businesses new opportunities to tackle customer service, and when handled correctly, can be an easy way to resolve customer issues and earn quick brownie points!
Keep an eye on your mentions and tags too, as satisfied customers will often tag you in posts, particularly on visual-focused sites like Instagram – this is as good as free advertising and worth its weight in gold!
Follow these three tips to launch your ecommerce endeavours to roaring success and find lots more tips on my website for how to successfully run your own self-employed home based business!
If you need more money in the current UK lockdown then check out my blog post 19 ways I've made money at home during the lockdowns for some inspiration and these:
- Get £5 free cash!
- 60 ways to make money online
- List of 8 apps that turn UK receipts to cash
- How to get free money UK
- Some of the best refer a friend schemes in the UK
- Save money online with this list of UK cashback sites
- Freetrade free share worth up to £200