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Strategic Customisation: Leveraging Print On Demand for Corporate Gifting

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In today's world of digitalisation and customisation, embracing unconventional marketing strategies can add much-needed leverage to your company's brand image. One such strategy is using the power of strategic customisation with print on demand (POD) for corporate gifting. 

This unique approach merges creativity with technology to offer personalised gifts that enhance a company's reputation and build stronger relationships with clients, employees, and other stakeholders.

Before proceeding further, it is important to understand what is print on demand Etsy

POD is a popular business model where items are printed only after an order has been placed. Etsy is a well-known marketplace for creatives who sell custom products. With POD merchandise on Etsy shops, sellers take design requests from customers or businesses and create uniquely tailored products per their specific requirements.  

In this blog post, we'll dive deeper into the mechanism of strategic customisation through print on demand for corporate gifting, exploring its benefits, how it can significantly improve your branding efforts, and why it could be the ideal solution to your corporate gifting needs.

Strategic Customisation Leveraging Print On Demand for Corporate Gifting

Corporate Gift Giving Trends

Before we talk about how print on demand can change corporate gifts, let's look at some trends in corporate gifts:

Personalised Gifts: Since e-commerce sites like Etsy and Shutterfly have become more popular in the past few years, personalised gifts have gained significant traction, not only for business gifts but also for occasions like newborn gifts. This surge in popularity can be attributed to the uniqueness and thoughtfulness that personalised items bring to these special moments.

Eco-Friendly Gifts: These days, businesses give more thought to how their actions might affect the natural world. This is why presents made from recycled materials, such as notebooks and water bottles, are highly valued.

Digital Gifts: Post-COVID, many businesses adopted the work-from-home model. As a result, digital gifts like e-gift cards have increased in popularity.

High-Quality Products: Companies want to stand out from the crowd, so they give away high-quality products that reinforce their brand identity to their clients and customers.

Exploring the Benefits of Print On Demand for Corporate Gifting

In the world of business, standing out is vital. Branding helps build strong relationships with customers and employees.  So how do you stand out amongst the crowd?  The solution is simple: personalisation. By adding your logo or slogan to a gift, like embossing it, you make a lasting impression that won't be forgotten.

POD in Corporate Gifting

Companies can reduce waste and increase productivity with print on demand (POD) solutions, which are technology-driven services that allow businesses to print only the amount of materials they need instead of estimating the number in advance. Here are some examples of how businesses might use print on demand for promotional giveaways:

Products Customisation

Products of various kinds can now be modified for business or marketing purposes thanks to print on demand customisation technologies. These services allow businesses to imprint their logos on a variety of merchandise, including T-shirts, hoodies, and mugs, which can then be given as holiday or event gifts to clients, partners, and workers.

The nicest thing is that these unique presents are only made when ordered. Therefore, businesses don't have to worry about producing and storing unsold inventory at a loss.

Marketing and Promotion 

Corporate gifting is a great way for businesses to promote their brand because they can put their logo on the gifts. Using POD technology, you can also print and distribute flyers and brochures about contests, sales strategies, and future events. These can be done during or after exhibition fairs.

Every item sent out is a form of advertising that potential customers might notice, which can lead to more money coming in.

Improved Responsiveness

Print on demand solutions make it much easier to give gifts, especially to large companies that use them a lot. It speeds up production by reducing the time it takes to make, package, and give out gifts, even if someone asks for one at the last minute. This makes customers happier with the gifts they receive.

Reduced Wastage

Many companies order many gifts at once, which often leads to waste because some of the gifts become outdated before they can all be used up. With POD, however, companies save money because they only make what they need. This keeps them from making expensive mistakes like overspending on luxury packaging materials because they make fewer items than they would if they ordered in bulk.


Strategic customisation through print on demand solutions is a good thing for businesses to do regarding company gifts, especially since it has so many benefits. From customising goods to improving responsiveness, marketing, and promotion, and even reducing waste, these technologies can drive efficiency and add value while building long-term customer relationships. With POD solutions becoming easier to use, the days of buying many corporate gifts at once are ending. This is thanks to innovations made possible by modern technology.