When you first set up your own blog, or website, it can be a really exciting time. You get to play around with templates, designs, colours and fonts to create something totally unique for your brand. One part of blog design that some bloggers get wrong is choosing the right font.
In this blog post I will share my thoughts on how to choose a font for your blog and why it’s so important to get it right.
Improve your blog readability with the right typography
Choosing a font for your blog can be tricky business. There are so many options that the choice can seem limitless. You want to make sure you are choosing a font that is readable to ensure your blog posts are read. If your content is difficult to read then readers will not stick around on your website, no matter how amazing a writer you are.
Go crazy with your logo font
Creating a logo and choosing the font for your brand name is where you can have a little fun. This is where it’s acceptable to choose a fancy font that wouldn’t be suited to the rest of your website. If you don’t like the look of the overused fonts on your website template, then consider downloading a more unique font online from a company such as Font Bundles. These companies have all sorts of unique fonts created by individuals so you can find something less common to suit your blog name. A calligraphy or script font can work really well in your blog header. Use the same font in your graphic design, such as in Pinterest images, for brand consistency.
Keep content font simple
For the bulk of your website content, i.e. your blog post text, you want to make it as easy to read as possible. Do not use a fancy font here, but stick with a standard font that comes with your website template. There’s a reason that most websites, including some of the most popular websites, use a black standard font on a white background. It’s not to be boring, but because it is easy for the reader to stay reading long pages of text. Trying to read a 2000 word blog post that’s in script or calligraphy font is really difficult and readers won’t stick around to try.
Add a second font for headings and titles
You can stick with one main font for the whole content of your blog, so simply make the content font larger and bold for headings and titles. Or you can choose another font that complements the content font so it stands out. Just choose something that looks good alongside the main text and isn’t overly different or difficult to read. Again, you want the titles and headings to stand out, especially when people are skimming your blog. You want to catch their attention and make them stop to read your content, so if you choose a second font for headings and titles then make sure it’s simple and easy to read.
So now you have a maximum of three fonts to choose - a font for your blog name in the header, a font for the main content and another font for titles and headings. Three fonts or less are ideal for a blog or website. Using multiple fonts means they are all fighting for the reader’s attention which can make your website tricky to read.
Hopefully the above tips have given you some food for thought when it comes to choosing a legible font for your blog. Sometimes it’s best to keep things simple and not to overthink these things. A standard font is fine for the majority of your blog. It’s tempting to choose something fancy, but it’s not recommended. After all, you want your blog to be as easy to read as possible.
This is a collaborative post. All words and opinions are my own. Images are sourced from Canva and may be copyright.
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