How to attract customers to your small business

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Whether you're a local service, a small business, or an entrepreneur, you want more people to do business with you. Here are some easy ways to get them interested in what you're offering.  Find out exactly how to attract customers to your small business

Easy ways to attract more people to your small business

Easy ways to attract more people to your small business

There’s a lot to love about running your own business, but there’s no getting around the fact that it can be pretty challenging at times. When it comes to the success of your business, a lot of elements come into play. You’re going to have to lay your focus thick and wide, concentrating on countless areas to ensure that you keep growing, maintaining customers and generating profit. 

As well as having to find ways to get through all your job responsibilities, you have to contend with the fact that you’re not going to be the only player in town. There will be competitors that try to lure the same customers that you’re trying to lure.

Therefore, it’s important that you’re finding ways to draw as many people as possible to your business; the more you draw, the better your chances of success will be.  No matter what size your business is, it's always important to find ways to bring in more customers. There are some simple things you can do to attract more people to your small business.  

First, identify exactly who it is that you’re targeting

You’re not going to draw everyone to your business - there’s not a single company on earth that appeals to all people!  So firstly, it’s worthwhile figuring out who you’re trying to target.

One of the most important things for any small business to do is to identify their target audience. Put simply, to attract customers to your small business, you need to work out who you are targeting and then target them.

You need to find out what their needs are and what they want from your product or services. If you know this, you can create a marketing plan that will make your business more attractive to them.  Knowing who your customers are is the key to attracting them. If you know what they want, it will be easier to give it to them.

Finding your target customer will help to direct the language and images in your advertisements and other communications, which will ultimately improve their standards. It’s when these communications are frameless that they get lost in the mix. 

Give marketing and market research on the streets a go

It doesn’t matter whether you’re an online or ‘real world’ business; people are the same everywhere. The potential customers you’re trying to target online are the same ones that walk the streets. So why not get rid of the internet clutter, and take your marketing to the streets for a few days?

Depending on your business type you could head out with a clipboard in the name of market research and customer acquisition, if you sell food in a restaurant then hit the streets with samples and flyers, or you could set up a stall on a market if you have a product you sell.

You’ll need to find ways to get people interested in your stand, of course. One good way to do this is to give away freebies.  Free tote bags like these bags will attract people to your stand, since everyone loves tote bags.  They are useful and it’s likely people will use them, which will advertise your brand to even more people!

Not only will street marketing help to reach new people, but it can also be a fun way to try new things with your business, too.

Want more marketing tips for your small biz?  Here are not one, not two, but 44 ways to market your small business!

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Have a quality website

One of the best ways to source new customers to any type of business nowadays, is by having a good website that has all of the information that visitors need for making a purchase.  A website is one of the most important marketing tools for small businesses.

It needs to be designed in such a way that it provides valuable information about your company and makes it easy for visitors to find what they are looking for.  It also needs to have a clear call-to-action button, so once visitors find what they are looking for on your site, they can easily make a purchase or sign up for your email list.

A lot of businesses rely on their website for custom and engagement nowadays. This is obviously true for solely online businesses, but many brick and mortar business or in-person services are growing increasingly reliant on their website too. This is the space that people get to know your brand, read reviews, understand your services and, ultimately, get in touch to secure a deal.  If you don't have a high-quality website that can be found on search engines, then you are losing out on new customers.

Make sure to work with website designers with experience in your specific area of specialism. If you work in construction, consider website design for general contractors. If you have a haircare brand, use a web design specialist who has focused on beauty before. They’ll be able to bring their knowledge of what works in your niche and what doesn’t to the table, saving you making any mistakes.

Create innovative ads that stand out

You can have the best or cheapest product or service in the world, but if nobody knows it’s out there, you’re not going to make any money. You need to make sure that you’re creating and maintaining sustained marketing campaigns that will draw customers in and encourage those actual sales. There are so many ways to go about this and the best for you will depend on what you’re selling and your target demographic.

From billboards to radio and TV ads, collaborations with social media influencers, email marketing campaigns, PPC campaigns and more, chances are, you’re going to have to experiment a little to figure out what best works for your brand.

One problem with ads is that there are so many that it can be hard to get yours heard. That’s why it’s recommended that you take a few chances with your marketing, and try to make it more interesting. An innovative ad can gain a lot of traction! Just be sure to avoid anything that’s controversial, since this approach could end up backfiring!

Even if your product is not yet manufactured, you can use realistic product rendering to create photorealistic images of products that can be used in marketing and advertising.  These images look just like photos and can be used on your advertising materials to create a buzz about your product before the launch date.

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Don't forget, word of mouth is powerful

People trust adverts somewhat, but they trust the words of others much more. If you have a long list of happy clients, then encourage them to spread the good word about your business by leaving reviews. You can also post positive testimonials on your website too - it’ll gain credibility for your small business. 

Not only will your future potential customers want to read reviews online of your company, but they could already be friends and family of your existing customers.  Set up a great refer a friend scheme to encourage your existing customers to spread the word about your company, bringing in new business and new customers for a small reward or a credit towards their next purchase.

Build brand loyalty with your existing customers

As we just touched on, your existing customers are pretty powerful!  Their testimonials, reviews and word-of-mouth will help your business grow, so don't forget about keeping them loyal.  So many businesses focus so hard on bringing in new customers that they lose focus on maintaining existing customers and encouraging repeat sales through brand loyalty!

Offer the best customer service and products so they won't go anywhere else.  Also offer repeat order discounts to reward loyalty and make customers feel valued.  This will encourage them to come back, and it will also incentivise others to become loyal customers too.

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Offer free trials and discounts

Offering a free trial is an excellent way to attract new customers. It will allow them to try your product before they decide to buy it, and if they like it, then you will have the opportunity to sell them more products in the future.

Offering discounts is another way that can help you attract more people to your small business. In order for discounts to be effective, you should offer them at opportune times such as during sales or during the holiday season when there is high demand for products and services.

You're a walking advert for your small business

Finally, remember that you’re the best representative for your company, so be sure to open your mouth whenever you get a chance! You never know who you might draw to your business when in conversation with others, helping to take your business to the next level.  Make sure you’re acting as your company’s biggest cheerleader as you go about your daily business, and keep some flyers or business cards in your wallet at all times.

Final word on how to attract customers to your small business

Small businesses often have a hard time competing with larger companies because their advertising budgets are typically smaller than their competition's. But this doesn't mean that small businesses don't have any options when it comes to attracting customers.

In fact, there are many ways for small business owners to get creative with their marketing and advertising efforts in order to make themselves stand out from the pack and attract more potential customers.

Hopefully you won't be struggling for customers for your small business and you can use the above tips to successfully grow your exisitng customer base.

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