9 tips to nail your website branding
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A distinctive brand identity is important for any business, but it can mean the difference between success and failure for a young and growing company. Although it is likely your brand voice will evolve and develop over time, it is wise to consider your basic message from the outset, map out a strategy and lock in a logo design that will form the basis of your marketing efforts.
Beyond that, however, you'll want to create a great first impression on your website. Within the first few seconds, a visitor will form an opinion about your company, and you want it to be a good one. An attractive, well-branded website will help you turn leads into sales. An authentic, highly effective website is an integral part of your marketing strategy.
Here are 9 website branding tips to get you started on the right path: