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  1. Around 60% of homes in England and Wales fill their kettles, clean their clothes and wash their hair in hard water.

    Not all areas of the UK are affected by hard water. Rain falls as “soft” water, but as it trickles through certain rocks and soils (particularly limestone and chalk) it will naturally collect traces of minerals like magnesium and calcium, becoming “hard”. It’s these minerals that like to stick around and cause havoc within our nice, clean homes.