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8 steps to opening your gym franchise

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8 steps to opening your gym franchise

Gym and fitness companies make up a large portion of the country’s franchise businesses. It’s a fascinating field to be involved in that can make your big gym dreams come true. The fitness industry rakes in millions every year, and becoming a part of it is something many entrepreneurs aspire to.

Perhaps you want to grow your small business by transitioning to a franchise owner. You’ll need a lot of thinking and planning as well as ambition. How you go about developing your franchise businesses is essential, which is why we’ve put together some of the crucial steps you need to include on your journey.

Decide if you’re ready to open a franchise

Before you consider turning your studio or gym into a franchise, you need to review the state of business as it is right now. If everything is going well, you’re good to go. Ensure you refine every part of your company and note down exactly how every aspect of it works.

You’ll need to thoroughly plan out a business model that’ll be easy for others to replicate and achieve success. After all, your reputation and company will be relying on them to grow.

Do lots of research

This is a vital part of any company, no matter the business field. It tells you everything you need to understand. You can look at what has and hasn’t worked for gym franchisesin the past so that you can use the same techniques.

Study the competition to mirror their methods and go above and beyond what they’re doing. You need to know the ins and outs of running a franchise and what your position within it all will be.

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Scout the perfect location

We’ve all heard the saying ‘location, location, location,’ and there’s a reason behind it. Where you set your business up can be a deal maker or breaker. The same goes for fitness and health franchises.

It doesn’t matter how many gyms you open; you always need them to be in an optimum position. Your reputation is on the line, and you’ll find that a lot of gym-goers are more likely to go to an establishment that’s close to their office or home because it’s convenient for them.

Count your pennies

There are many ways to start a franchise, but something you’ll always need is money. Costs can quickly mount up, and having a sufficient budget is crucial. Some expenditures to consider when writing up your plan are:

  • Legal costs
  • Planning costs
  • Marketing
  • Quality control

8 steps to opening your gym franchise

Pick the right franchisee

Once your franchise becomes well-known, you’re likely to get many applicants wanting to use your gym’s name. You’ll have to decipher whether a potential franchisee is just looking to make money fast or if they have your company’s best interests at heart and plan on contributing to its success.

You’ll want the franchisee to have some of the following personality traits to help them thrive in their new environment.

  • A great leader
  • Excellent work ethic
  • Passion
  • Eager to learn
  • Team player
  • Understand finances
  • Draft up legal contracts

When the requests for franchisees start coming in, you’ll need to decide whether they fit the bill according to the traits mentioned above. Once you’ve selected your first franchisee, the legal work begins, which can take a while.

To begin with, you’ll both need to work together and agree on specific terms. Work with a lawyer to draft an agreement, which you can use for other franchisees in the future. You’ll then find a property together, plan out the space and help the franchisee contact all the suppliers you use.

Train franchisees

One of the top reasons why someone might want to join a franchise instead of opening their own gym is because they know they’ll get plenty of training and enjoy a support system at all times. They’re also joining an already established company rather than starting from scratch.

If you’re going to offer classes at your gym, for example, you’ll need to make sure that all the teachers are on the same page regarding methods and what they’re going to teach.



Spread the word

You’ve decided to plunge into the world of franchises and have everything planned out. Next, you’ll need to promote your business and entice franchisees. On your website, make everything clear so that it’s easy for prospects to apply. You’ll need to invest in marketing here to raise awareness and attract talent.

Growing your franchise

After you have a few franchises set up, you’ll want to continue to grow. Remember that every franchisee needs to work towards the same goal and fully understand how your business works. Create goals that you want to work towards and think of locations you’d like to target and push to find franchisees there.

Opening one of the many a gym or fitness top franchises can be the beginning of something huge, and if you follow all the steps and do it right, you could be one of the next big names in the business.

When the requests for franchisees start coming in, you’ll need to decide whether they fit the bill according to the traits mentioned above. Once you’ve selected your first franchisee, the legal work begins, which can take a while.

To begin with, you’ll both need to work together and agree on specific terms. Work with a lawyer to draft an agreement, which you can use for other franchisees in the future. You’ll then find a property together, plan out the space and help the franchisee contact all the suppliers you use.

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8 steps to opening your gym franchise

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